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70 Facts and Statistics for 2018 to Support your E-commerce Business

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  1. Using videos on landing pages can increase conversions by 86%.
  2. The average conversion rate of a Facebook ad is 9.21%.
  3. E-commerce sales account for 10% of total retail sales in the U.S.
  4. B2B e-commerce sales are expected to outgrow B2C sales, reaching 6.7 trillion USD by 2020.
  5. 40% of U.S. males aged 18–34 say they would ideally buy everything online, compared to 33% of females in the same age bracket.
  6. U.S. e-commerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020.
  7. 30% of products bought online are returned.
  8. It’s seven times more expensive to get a new customer than retain an existing.
  9. 19% of users have made a voice purchase through amazon echo or another digital home assistant.
  10. 50% of all online searches will be voice searches by 2020.
  11. 25% of people 16 to 24 use voice search on mobile devices & 21% of mobile voice search users said they use voice search because they don’t like typing on their mobile device.
  12. Voice assistant users will spend 18% of their total expenses via voice assistants in the next three years & Google Assistant is now available on more than 400 million devices.
  13. Grocery shopping accounted for 20% of voice shopping in 2017.
  14. 23% of potential online buyers purposely abandon their shopping carts in order to collect coupons that sellers send to try and close the sale.
  15. 86% of consumers said they would like to receive promotional emails from companies they do business with at least monthly.
  16. 4 in 5 consumers use search engines to find local information.
  17. 34% of consumers visit a store within a day of their local search on a computer or tablet.
  18. 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches.
  19. 8% of search queries are phrased as questions.
  20. 43% of consumers do online research while in the store.
  21. 65% of people use their phone in their I-want-to-buy moments & 50% of search queries are four words or longer.
  22. 45% of marketers say blogging is the most important content strategy.
  23. 53% of global internet users made an online purchase in 2016.
  24. 67% of millennials prefer to shop online rather than in the store.
  25. Parents spend 61% more online than non-parents.
  26. 43% of all e-commerce traffic comes from organic Google searches.
  27. 28% of online shoppers abandon carts because of unexpected shipping costs.
  28. Men reportedly spend 28% more online than women.
  29. 24% of shoppers are ready to spend more to qualify for free shipping.
  30. 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision.
  31. 46% of online shoppers want more product comparisons from e-commerce sites.
  32. 73% of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand.
  33. Global retail e-commerce sales will reach $4.5 trillion by 2021.
  34. 57% of online shoppers made shopped online in the past six months from an overseas retailer.
  35. 54% of buyers will buy re-targeted products if offered at a discount.
  36. 50% of page-1 Google results are now HTTPS.
  37. 48% of marketers planned to increase their influencer marketing budgets in 2017.
  38. 75% of consumers are more likely to buy from retailers that personalize their content.
  39. Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
  40. 86% of women turn to social networks before making a purchase.
  41. Email marketing has a 38-to-1 return on investment.(DMA, 2018)
  42. 80% of small and medium-sized retailers in the U.S. indicate that email marketing is their greatest driver of both customer acquisition and retention.
  43. 95% of customers value thorough, high-quality support more than speed.
  44. 63% of millennials prefer to have their basic customer support questions answered by chat versus traditional channels.
  45. 41% of online shoppers trust the brand when they see a live chat.
  46. 52% over half of the consumers are more likely to repurchase from a company who offers live chat support.
  47. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%).
  48. The social media lead conversion rates are 13% higher than the average lead conversion rate.
  49. More than 79% of marketing leads don’t convert into sales due to the lack of lead nurturing.
  50. 63% of B2B marketers allocate 10–29% of their marketing budget to marketing automation.
  51. 45% of agencies rely on marketing automation platforms to show ROI and 42% use marketing automation to measure performance.
  52. 78% of people who complain to a brand via Twitter expect a response within an hour.
  53. 90% of Instagram users are younger than 35.
  54. Amazon accounted for 44% of all U.S. e-commerce sales & U.S. shoppers spent $5 billion online during 2017’s Black Friday.
  55. On average, millennials now make 54% of purchases online (versus 49% of non-millennials).
  56. 4 in 10 purchases are made using only an online channel for searching and buying.
  57. 55% of online shoppers tell friends and family when dissatisfied with a product or company.
  58. 88% of shoppers characterize detailed product content as being extremely important to their purchasing decisions.
  59. 38% of people will leave a website if they find the layout unattractive.
  60. 58% of the Top 1000 US online retailers send welcome emails.
  61. Mobile commerce hit $700 billion in revenue in 2017, which is more than 300% growth over the past four years.
  62. By 2021, it is predicted that early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.
  63. Mobile shopping hit $2 billion on Cyber Monday.
  64. 88% of online shoppers will use Webrooming to find the best price.
  65. An inconvenient returns policy deters 80% of shoppers.
  66. 30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat.
  67. 23% online shoppers are influenced by social media recommendations
  68. 84% Of online shoppers in the United States review at least one social media site before making a purchase.
  69. 85% of orders from social media sites come from Facebook.
  70. Posts with photos get 53% more Likes, 104% more comments, and 84% higher click-through rates.


Shadi Kamal Kandil

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