Oct 7, 2021Google, I expected better from you!Google failed in designing a simple and easy to understand user experience The whole of last year (2020), where the entire world was battling a deadly pandemic, working from home became the solution (unwillingly, of course) for many IT and non-IT-based companies. To solve this new working style, existing players…UX5 min readUX5 min read
Published inMuzli - Design Inspiration·Sep 30, 2021How we leveraged a cognitive bias called the Peak-End rule—to build an experience that increased user satisfaction to an all-time high.An insight that is valid across the entire travel segment which can make or break users' whole experience with your product. — Designing products at Zoomcar India We dive deeper into the learning and feature building process for a consumer product called Zoomcar, a mid-scale startup based in Bangalore, India. What is Zoomcar Zoomcar is India's largest car rental service that allows users to book a car for a certain period. …UX15 min readUX15 min read
Sep 23, 2021How LinkedIn ensures they are helping users with micro-interactions and helpful gesturesIn this app critique session, I review seven small but significant and powerful features on LinkedIn that add to an excellent experience for job-seekers. LinkedIn has constantly been enhancing its user experiences by adding small and valuable features that help users o communicate, respond or track job applications. …User Experience5 min readUser Experience5 min read
May 11, 2021How WhatsApp can reduce anxiety, fear, and repercussions by solving this pain point.A ‘UX Pain Point’ series—aimed to add value to existing products, address user pain points, or suggest an experience that has been long overdue. Consumer product in Focus: WhatsApp With the popularity and success Whatsapp boasts, there is no doubt that it has been the go-to app for messaging worldwide. Current Experience When any member of…User Experience2 min readUser Experience2 min read
Published inBootcamp·May 11, 2021What I learned while working at a big organization!A step-by-step guide to starting out your design work in any large-scale organization. A sequential process of getting it all right from the beginning. — Hierarchy When you work at a big organization (a multi-national corporation, having offices in more than one country besides their home county), things work in a different structure than say a start-up. The team structure is vastly different than mid to small-scale companies. Though the responsibilities of a UED team remain…User Experience6 min readUser Experience6 min read
May 10, 2021Mastering ‘Tell me about yourself ’ and why it makes or breaks an interviewThe best approach to pitch yourself and get your interviewer engaged. It is such a simple question that many of us must have faced during an employment interview process. …Interview3 min readInterview3 min read
Published inMuzli - Design Inspiration·Oct 26, 2018UX Case Study—Redefining user experience to reduce anxiety and ambiguity for Zoomcar usersDesigning an experience for Zoomcar users to reduce anxiety & ambiguity regarding their booking, i.e. from making a booking to booking settlement. — Trip buddy, is that phase of the app experience where the user has already made a booking through any platform (web or mobile) and will start his or her journey soon. The Need The user while going through Zoomcar’s typical customer journey needs to consume a lot of contextual information at different…UX9 min readUX9 min read
