‘What happens in an internet minute’
I love the ‘what happens in an internet minute’ infographics. I use them a lot in presentations to give context to consumer habits and the numbers always seem to get more ridiculous and mind-boggling every year!
I find that it’s very helpful to benchmark the numbers vs. the past few years and see what the data throws up. I’ve looked at the numbers from 2013 through to 2016 and here’s what I see.
Below is ‘what happens in an internet minute 2016’ infographic courtesy Excelacom for your reference.
1. Rise and rise of video: In 2013 there was 103+ hours of YouTube video being uploaded a minute, right now its approximately 600 hours. In 2013 there was 340+ vines a minute, in 2016 there are over a million. We were barely tracking Snapchat in 2013 (it released in 2012) and right now in 2016 Snapchat does 8 billion video views daily.
2. Twitter isn’t going to grow any bigger unless it makes some changes: Social media pundits and marketers have been announcing the decline of Twitter for ages ( I personally love and use the platform a lot) but the numbers show stagnation — 340,000 odd tweets a minute since 2013 with a peak of 433,000 tweets a minute
3. We don’t need new apps: App downloads have been fairly stagnant for the past 3 years hovering at the 50,000+ mark and more importantly consumers use no more than 5 apps consistently. And now with the whole push by Facebook messenger and chatbots coming to play, apps are looking very 2015
4. Emails are declining: In 2013 and in 2014, we were sending out 200 million + emails a minute but that number has declined to 150 million + in 2016. I hope with business messaging platforms like Slack becoming huge that number will decrease some more in the next year.
5. Facebook is dead. Long live facebook: There’s lots of facebook fever going around especially after f8. While people may be sharing less on facebook than they used to (context collapse) the numbers of logins per minute has grown well in absolute terms from 461,000 logins per minute in 2013 to over 700,000 per minute in 2016. Of course in 2013 the facebook audience was 1.15 billion users and currently it has 1.6 billion users so the percentage of logins to total users has remained stagnant.
6. Is Tinder the dating norm or a social discovery platform? Like it or think it’s sleazy it’s changed the way twenty-somethings and thirty-somethings meet, date and possibly marry. From 590,000+ swipes a minute in 2015 to 972,000+ in 2016 it’s the dominant app in the space and cultural phenomena. Tinder has always maintained its much more than a dating app and wants to become a ‘social discovery’ platform a gap they say facebook can’t fulfill. For me there’s tremendous potential for other industries especially in retail to leverage the ‘swipe’
7. Here comes the shocker! Google searches have declined from 4.19 million in 2014 to 2.4 million in 2015 and 2016 and that’s a figure similar to the one they claimed in 2012. Of course google has plenty up its sleeve for a mobile-first mobile-only consumer starting with the rollout of AMP which will dramatically change user experience, advertising opportunities and commerce.
That’s all for now folks and please do share your interpretation of the data and let’s do some stargazing together.
PS: The stats that I was very keen to dig down into were spotify’s but couldn’t find them and if any of you could share their data from 2013 onwards I would love that!
(I would love to hear your thoughts in the comments below and please do like and share generously. You can connect with me on LinkedIn and/or on Twitter)
