

I’m a marketing and branding strategist and mom to two very floofy dogs. Opinions are aplenty and I’m trying to get back to my first love — writing.
If you work for yourself, you can call yourself whatever you want: an entrepreneur, a solopreneur, creative professional. But there’s one word I want you to stop using: Freelancer. Take it off your business card, your website, stop referring to yourself that way. Why? Because freelance is low-rent. A “freelancer” is someone a company calls in to cover their bases — and save money. Because it’s cheaper than having a full-time employee, simple as that. A freelancer saves the company money and fixes problems — and that’s fine — but in order to value your own business more highly, you’ve got to promote yourself from freelance…to consultant. That’s right. You don’t have to be some Harvard MBA grad working in a think tank to be a consultant. Not at all.