Emerging digital marketing trends in Kerala
The way in which firms approach marketing in Kerala is changing as the digital landscape continues to mature. Rich cultural heritage and a high literacy rate have ensured that this state has had significant internet penetration and use of smartphones, making it ideal for digital marketing.
If you want to find the best digital marketing strategist in Kerala, you should know the trends, and it is mandatory to understand the emerging tendencies that are unique to Kerala. Here’s what you need to know.
- Localised content marketing
Kerala is characterised by its diversity in languages spoken and cultures practiced; therefore, content marketing should be tailored to specific locations. Even though Malayalam remains the dominant language, English and Tamil are also widely used. Strategists should create content that speaks directly to a local audience, employing regional dialects, cultural allusions, and relatable stories, among others.
2. Video Marketing Domination
The reason behind the rapidly growing popularity of video content is that it has become the most consumed form of media in Kerala due to its being increasingly cheap and the internet being fast enough for high-speed internet access in Kerala. Consumers are now drawn to online platforms like YouTube and Instagram Reels because they offer short video clips that they find more interesting to watch as compared to other long posts or articles.
As a digital marketer, he or she should know how to take advantage of this trend by producing a lot of video content, such as tutorials, product demos, and customer testimonials. Therefore, creating attractive videos that are vibrant and informative can easily take a good hold on the tech-savvy consumers in Kerala.
3. The Emergence of Influencer Marketing
In Kerala, influencer marketing has become popular, especially within such sectors as fashion, beauty, food, and travel, among others. Brands are now calling local influencers with large followings across different social media networks so that they may promote their products and services. This kind of marketing works efficiently in Kerala because people trust the opinions given by these influencers, who have an established relationship with their audience. In order to achieve success through this approach, strategists must choose those influencers who reflect well on their brand’s values and can genuinely relate to their target customers.
4. Rise of Mobile-First Approaches
The use of mobile internet has far outstripped desktop usage in Kerala, and thus it is now the real thing to have a digital marketing strategy that starts by being mobile-first. This means that the strategist should also focus on optimising websites for mobiles, and they should clearly know how to curate contents and advertising materials for mobile users. In addition, there is a growing trend towards in-app advertisements and SMS marketing, which are considered the most effective ways of engaging with consumers on the go, and they should also explore this area while doing the marketing.
5. AI Adoption and Automation Tools
Digital marketing is changing because of the inception of AI; this is no different in Kerala. These tools will help digital marketers create more personalised and efficient marketing strategies. These can assist them in curating more targeted campaigns. But the use of everything after certain points will affect the overall strategy because algorithms now have techniques to know the AI content, which may affect the overall performance of the campaigns, so the best digital marker should know when and where to use these tools and when and where not to use them.
6. Social media integration with e-commerce
There is now a tendency for e-commerce integration with social media platforms in Kerala. With features like shoppable posts on Instagram and Facebook, social commerce is allowing people to find and buy products on social media directly. In this regard, strategists are developing interesting content on social media that not only promotes their goods but also makes buying easier for customers.
Conclusion
The digital marketing landscape in Kerala is rapidly changing as a result of technological developments and changes in consumer behaviour. However, it is really important for strategists to understand these emerging trends so as to come up with marketing campaigns that resonate well with the peculiar audience of Kerala. This can be achieved by ensuring localised content, video marketing, influencer partnerships, mobile-first strategies, as well as ethical marketing techniques, among others, thus positioning businesses to thrive in this fast-paced market.
