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Jul 18, 2016
If anyone ever asks me which company has the worst brand design, it’s Merck. A $40B company that did this:
Jul 14, 2016
Strength of mental models: when UHT milk was first sold in the US, it was unnecessarily placed in refrigerated aisle.
Jul 13, 2016
One of the rare moments that Ikea confuses the heck out of people with branding.