Shahid HussainIf anyone ever asks me which company has the worst brand design, it’s Merck.Jul 18, 2016Jul 18, 2016
Shahid HussainStrength of mental models: when UHT milk was first sold in the US, it was unnecessarily placed in…Jul 14, 2016Jul 14, 2016
Shahid HussainOne of the rare moments that Ikea confuses the heck out of people with branding.Jul 13, 2016Jul 13, 2016
Shahid HussainSometimes, creating brands for product components is a good idea. But don’t go overboard.Jul 12, 2016Jul 12, 2016
Shahid HussainThis product rated by a leading consumer magazine who did *not* want their name to be used.Jul 11, 2016Jul 11, 2016