PinnedShah MohammedDesign for “Crossing the Chasm” — Strategy & ExamplesIn the 1990s, a new product category called PDA gained traction among corporate executives. Seeing the demand, several brands like Apple…·26 min read·Apr 27, 2017----
Shah MohammedThe Physics of Branding: How Newton’s Laws of Motion Apply to Your Brand StrategyIn the world of physics, Newton’s Laws of Motion are fundamental principles that describe the behavior of objects in the presence of…9 min read·13 hours ago----
Shah MohammedQuantum Branding: Leveraging the Principles of Quantum Confinement for Business SuccessAt first glance, the enigmatic world of quantum mechanics and the fast-paced realm of branding may seem to have little in common. However…13 min read·1 day ago----
Shah MohammedBranding Lessons from Cricket: Avoiding the ‘Smudger’ SyndromeIn the world of cricket, a “Smudger” over is a rare and intriguing occurrence. It’s an over where each delivery yields a different outcome…10 min read·2 days ago----
Shah MohammedThe Squircle Concept: Designing Continuous Brand Experiences That Keep Customers Coming BackIn today’s competitive business landscape, creating engaging and memorable brand experiences is more important than ever. As consumers are…13 min read·3 days ago----
Shah MohammedThe Psychological Edge: Why Winning IPL Qualifier 01 is CrucialThe Indian Premier League (IPL) is known for its thrilling matches and intense competition, but the excitement reaches its pinnacle during…3 min read·May 20, 2024----
Shah MohammedThe Human Factor: What the Hawthorne Studies Teach Us About Building Successful TeamsThe Hawthorne Studies, a series of experiments conducted at the Western Electric Company’s Hawthorne Works in the 1920s and 1930s, have…8 min read·May 19, 2024----
Shah MohammedResolving Conflict, Turning Adversaries into Partners: Insights from Robbers Cave ExperimentImagine a workplace where two departments are constantly at odds with each other. The marketing team complains that the sales team isn’t…10 min read·May 19, 2024----
Shah MohammedWhat Leo Tolstoy Can Teach Us About Customer Segmentation for Brand SuccessLeo Tolstoy, the renowned Russian author, is best known for his epic novels such as “War and Peace” and “Anna Karenina.” However, his…19 min read·May 14, 2024----
Shah MohammedThe Stanley Cup Quencher: Lessons in Turning a Product into a Lifestyle BrandIn recent years, the Stanley Cup Quencher has taken the market by storm, becoming a must-have accessory for outdoor enthusiasts and…14 min read·May 12, 2024----