In the last 90 days, I have designed over 100 carousel ads for businesses, Here’s why this ad format is so popular now.

As a designer, I’ve noticed a growing demand for carousel ads in recent months. Businesses are increasingly turning to this ad format on social media platforms such as Facebook, Instagram, and LinkedIn. So, why are carousel ads becoming so popular, and why do they work better than regular single-image designs?

Firstly, carousel ads provide more space for creativity and storytelling. Businesses can showcase multiple images or videos within a single ad unit, enabling them to tell a more comprehensive story about their product or service. With carousel ads, businesses can highlight different features, showcase use cases, or tell a brand story through a series of images or videos.

Secondly, carousel ads allow for more targeted messaging. By customizing each card in the carousel to target different audiences with specific messaging, businesses can improve the relevance and effectiveness of their ad campaigns. This is particularly useful for businesses with a diverse target audience or a range of products or services.

Thirdly, carousel ads are more engaging than single image designs. They tend to perform better in terms of click-through rates (CTRs) and conversions compared to static ads. Carousel ads provide a more interactive and dynamic experience for users, encouraging them to swipe through the cards and engage with the content. This increased engagement can lead to higher CTRs, lower bounce rates, and ultimately, better ROI for businesses.

Lastly, carousel ads provide valuable insights for businesses. By analyzing the performance of each card in the carousel, businesses can gain insights into what resonates with their audience and optimize their ad campaigns accordingly. This data can inform future marketing strategies, product development, and overall business decisions.

In conclusion, carousel ads are becoming popular for several reasons. They provide more space for creativity and storytelling, allow for more targeted messaging, are more engaging than single-image designs, and provide valuable insights for businesses. If you’re considering running an ad campaign on social media, it’s worth considering using a carousel ad format to maximize your impact and reach your marketing goals.