Shahrzad Samadzadeh

The State of Enterprise UX

I was fortunate to attend Enterprise UX 2017, the San Francisco edition of the Rosenfeld Media conference, at the Innovation Hangar over June 8 and 9. This brief (non-comprehensive) write up is what stood out to me, and what I think is interesting to share — both with those who…

Emotional labor is for real

I rarely encounter the term emotional labor in the world of design, and that troubles me. In this brief post, I’ll explain why it needs to be part of our vocabulary.

I’m using the word design to encompass UI, UX, experience, service, brand, behavior, and…

Don’t Make a Journey Map: 9 archetypes of good / bad, and how to decide what to use

This is a rough transcript of my Big Design conference talk Don’t Make a Journey Map: when good tools go bad.

Expectation setting