Shahrzad Samadzadeh – Medium

Shahrzad Samadzadeh

Shahrzad Samadzadeh
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Salesforce Designer

The State of Enterprise UX

I was fortunate to attend Enterprise UX 2017, the San Francisco edition of the Rosenfeld Media conference, at the Innovation Hangar over…

Jun 15, 2017

The State of Enterprise UX

Jun 15, 2017

Shahrzad Samadzadeh

Emotional labor is for real

I rarely encounter the term emotional labor in the world of design, and that troubles me. In this brief post, I’ll explain why it needs to…

Apr 8, 2017

Apr 8, 2017

Shahrzad Samadzadeh

Don’t Make a Journey Map: 9 archetypes of good / bad, and how to decide what to use

This is a rough transcript of my Big Design conference talk Don’t Make a Journey Map: when good tools go bad.

Sep 11, 2016

Don’t Make a Journey Map: 9 archetypes of good / bad, and how to decide what to use

Sep 11, 2016

Shahrzad Samadzadeh

“So, like, what is service design?”

I get asked this question often. Over years of answering it to various degrees of confusion, I’ve arrived at the following personal…

Aug 21, 2016

“So, like, what is service design?”

Aug 21, 2016

Shahrzad Samadzadeh

Bringing together personas, jobs to be done, and customer journey maps

Is this something you’ve been wanting to do? Here’s how these three tools fit together, in one diagram (and some supporting paragraphs of…

Aug 4, 2016

Bringing together personas, jobs to be done, and customer journey maps

Aug 4, 2016

Shahrzad Samadzadeh

From CX to CVX: Delivering and capturing value, by design

I often tell people that I’m passionate about designing value exchange, and I am often met with blank stares. Here’s why this little-known…

Jun 22, 2016

From CX to CVX: Delivering and capturing value, by design

Jun 22, 2016

Shahrzad Samadzadeh

Apple is a Fashion Company and Style is a Service

In the wake of Don Norman and Bruce Tognazzini’s “How Apple is Giving Design a Bad Name” I think it’s time to revisit a shift we all need…

Nov 11, 2015

Apple is a Fashion Company and Style is a Service

Nov 11, 2015

Shahrzad Samadzadeh

Uncovering Service Design Opportunities: A Checklist

You understand your customer’s experience and your back of house service delivery processes. Maybe you’ve even created a service blueprint…

Nov 5, 2015

Uncovering Service Design Opportunities: A Checklist

Nov 5, 2015

Shahrzad Samadzadeh

Transforming Customer Experience with Journey Mapping

A customer journey map is a versatile tool that can serve many purposes: mapping how a current customer experience unfolds over time…

Aug 13, 2015

Transforming Customer Experience with Journey Mapping

Aug 13, 2015

Shahrzad Samadzadeh

Stop Solutionizing and Start Problem-Solving

I made up a useful word a while ago, though I doubt I’m the first to have done so. The word is solutionize, and it means “to come up with a…

Jun 25, 2015

Stop Solutionizing and Start Problem-Solving

Jun 25, 2015

Shahrzad Samadzadeh

Shahrzad Samadzadeh

Product & service design leader. Currently @Salesforce, formerly @Cooper @AdaptivePath. Views are my own.

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