Shahzad KhanBlack Friday & the so called ‘Mad Consumerism’Customers aren’t morons!! Why do people shop like crazy during Black Friday? Not just in the US but across the continents! Is this mad…Dec 2, 2019Dec 2, 2019
Shahzad KhanThe ONLY Key Skills that are relevant for now & the future.If you had to prepare yourself for the future and keep your job safe from AI & Machines, what key skills would you focus on?Apr 25, 2018Apr 25, 2018
Shahzad Khan6 Cs that have turned the ad agency business upside down!Lower client fees but higher expectations than ever. Lower FTEs, higher RPEs. This is the generic advertising agency situation all over the…Apr 25, 2018Apr 25, 2018
Shahzad KhanIt’s high time the industry takes a break from Innovators and starts respecting the Imitators too.There were 2 different things that happened over the past week that prompted me to write this. A well known thought leader wrote a post…Mar 18, 2018Mar 18, 2018
Shahzad Khan5 steps to developing a fool proof engagement strategy.They said ‘marketing’ is dead and then came PR’s turn to be dead. Post the ‘digital marketing’ wave, they said search is dead, then they…Mar 18, 2018Mar 18, 2018