Introducing The First Live Insurance Policy

An important step in the life of the Lemonade insurance policy

Today, we’re announcing a first of its kind insurance policy. One that puts the power formerly reserved to brokers and agents in the hands of all Lemonade customers!

When we first entered the insurance industry, we knew one of the biggest problems with traditional insurers was the endless amounts of red tape and long wait times. That’s why we committed to ‘instant everything’ since day one.

From the world’s first 90 second sign-up to our world-record-setting claims process, we’ve hit some pretty exciting milestones, but that was just a preview of what we’ve got cooking.

The Old Paper Policy

Up until today, if a customer wanted to change their deductible, coverage amounts, or add a new valuable they just bought, they’d have to contact their insurer’s customer support and explain their issue. Then, they would need to pay for some changes, and probably get a new policy sent to them in the mail (snail mail of course). That’s where the red tape and long wait times come in, and where the industry, new or old, startup or multi-billion dollar big corp, is at right now.

As far as we know, no other insurance company allows their customers to modify their coverages or even cancel their policy on their own.

Today's release is a great example of the reason behind our decision to take the longer, harder path in becoming a full stack insurance carrier, rather than a reseller. It also explains why we bet on building our own technology instead of taking the easy path of buying old-school IT systems (the ones that run most insurance companies in America today, and the startups that resell their insurance).

Introducing Lemonade’s Live Policy™

Even if you buy renters insurance directly from the likes of GEICO or Progressive, the only part that’s direct is taking your money and sending you a policy. Everything else requires customers to contact customer service — which we all know can be… painful.

That sucks. So, in the last couple of months we’ve been working hard on the second phase of our policy, turning it into a ‘live’ document that can easily be modified without involving an agent!

With Live Policy, Lemonade customers (existing and new) can now make changes to their coverages and more, whenever and wherever they are! It’s actually easier to change your Lemonade coverages than it is to pay for your latte. Just open our app, go to your policy and start playing with stuff!

Here’s a list of things you can now do with your existing policy:

  • Change deductible
  • Change personal property limits
  • Change liability limits
  • Change loss of use limits
  • Change medical payments to others limits
  • Add/remove your significant other
  • Add/remove spouse from your policy
  • Add/remove your landlord
  • Add/remove your property manager

Why are we the only ones doing this?

Moments like these are the reason why we chose the hard way - becoming a real insurance company. It would have been a walk in the park to slap on some pretty UX over a centuries-old insurance carrier.

But we started from square one, and built an insurance company from the ground up to address the very issues that turn people away from insurance. But doing so takes more than changing the way we market insurance, or even changing the very business model of insurance. It requires a dynamic focus on the issues our customers - and every insurance customer - face every day. It requires a commitment to tackling pain points, even (and especially) when it means questioning precedent.

This exciting new update is a part of a series of new features we’ll be releasing in coming months that will make insurance even more enjoyable, affordable, and instant.

So, as of today, when you buy an insurance policy from Lemonade (or already have one), you no longer need to contact our team in order to change your coverages, add valuable items and even cancel your policy! It’s all you… with a little help from our beloved AI Maya of course :)

This post was originally posted on the Lemonade Blog