Shailin Dhar“AdTech” makes the most money from Ad-fraudPeople continue to ask me why I stress the concept of the tech-tax so much.Jun 3, 2016Jun 3, 2016
Shailin DharArbitrage of Ad ImpressionsArbitrage is one of the most fascinating concepts in digital advertising over the past several years and still exists today. The term…Apr 19, 2016Apr 19, 2016
Shailin DharAdTech is like a Restaurant and you don’t want to know how the food gets made.AdTech = RestaurantApr 11, 2016Apr 11, 2016
Shailin DharAd-Tech Tax — What bracket are you in?When a new technology is introduced to improve the efficiency of a business process, it involves a cost. The cost of garnering scale in the…Apr 7, 20161Apr 7, 20161
Shailin DharMalicious vs. Legitimate Toolbar/Extension TrafficToolbar traffic is web traffic that is generated and provided for sale by companies that create browser extension and toolbar products that…Mar 23, 2016Mar 23, 2016
Shailin DharBlue Collar vs. White Collar Ad-FraudGiven the high amount of fraudulent traffic in the advertising ecosystem, every company doing business in the space has touched it at some…Mar 15, 2016Mar 15, 2016
Shailin DharFinancial Incentives in AdTechEvery business has a purpose that helps defines its financial incentives. In this paper, I want to outline how this principle informs the…Feb 16, 2016Feb 16, 2016
Shailin DharUnCommon Sense for AdTechBy: Shailin Dhar — The Dhar Method (www.dharmethod.com)Jan 27, 2016Jan 27, 2016
Shailin DharBlocking Fraud Need Not Be A Sisyphean Task~$6B lost from AdBlock (Publishers) → ← ~$6B lost to AdFraud (Advertisers)Oct 2, 20151Oct 2, 20151