We’re excited to announce that as of 19 August 2020, our app will have a new name and brand identity:

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From the launch of Moments of Life in June 2018, we have aimed to transform the way people interact with government services. Moments of Life was started under Singapore’s Smart Nation Initiative — a new approach where government services are designed based on key moments in people’s lives, instead of how government agencies are set up.

In our journey, we’ve worked hard to integrate and bundle government services from various agencies into a single, convenient app. Now, 7 in 10 Singaporean newborns have their births registered with our app and people have spent less time handling government applications. …

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In today’s media-controlled world, it is unlikely that ambitious corporations or public personalities will leave their reputations up to chance. …


Shakespeare Sim

UX Writer, Professional Bathroom Singer. 🐰Currently working at GovTech! 👩🏻‍💻

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