Shakespeare’s Globe wins Wood pencil in 2018 D&AD Graphic Design awards
Like the film and theatre world, the creative design world also goes into awards mode around this time of year. The D&AD Awards, with its iconic pencil trophies, are perhaps the most prestigious.
Like the film and theatre world, the creative design world also goes into awards mode around this time of year. The D&AD Awards, with its iconic pencil trophies, are perhaps the most prestigious.
Founded in 1962 by a group of London-based designers D&AD (Design & Art Direction) is a charity that exists to stimulate, enable and award creative excellence in design and advertising. The annual awards are given in categories ranging from book design to music videos, with winners receiving one of four levels of ‘Pencil’ (named Wood, Graphite, Yellow and Black). Go to any agency that has won one and you will likely find them on display in the foyer.
So, it was with great excitement that we learnt last week that the Globe along with our partners at Superunion has been announced as the winner of a Wood Pencil in the 2018 Graphic Design category for the posters in our new visual identity.
To win a D&AD award for this work is a wonderful recognition of a rewarding creative collaboration. The usual agent/client relationship was genuinely left at the door as our teams generated and explored emerging ideas as one. It is testament to Superunion’s outstanding ability to grasp and tell a story through graphic design, to the brilliant foundations laid in the brand development work undertaken by Morris Hargreaves MacIntyre (MHM), and to the passion and commitment of all the staff and audience members from the Globe who contributed to the process.
Superunion have created a visual identity for the Globe that is simultaneously flexible, cohesive, and unifying. With a new logo set to become an iconic celebration of the Globe’s radical roots, it will allow us to create visual communications that raise the profile of Shakespeare’s Globe with an ever wider public.
Read the story of how we arrived at the new brand identity used in the posters.
