Cueva

CUEVA: An App that lists art exhibitions in your area

THE CHALLENGE

Design an app that allows users to find art events in their local area.

Allow users to find exhibitions according to:

  • Location
  • Personal Taste
  • Exhibition Ratings

THE NAME

Cueva means cave in Spanish. The name was inspired by the oldest and most elusive artwork that has been discovered to date- wall paintings in caves in Spain. The app should provide a vast and complete listing of high quality art events available, no matter how hard to track down. The app should also be immersive much like a cave- the interface design deliberately places focus on the tiles to draw attention almost completely to the art exhibitions.

User Persona

Having conducted interviews, I developed a persona for my app, Justina, a graphic designer.

  • She Loves Art, Architecture, Interior Design, Fashion Design, Retail Design, Food, Wine, Film, Literature, TV Series
  • In her spare time, she attends art exhibitions of all varieties
  • She reads Timeout and The Guardian Arts Section to find out about new events.
  • She is frustrated that currently no publication has a clear, extensive or well ordered directory of art exhibitions. She therefore must sort through reviews in order to find events worth attending
  • Her favourite apps include Instagram for it’s simplicity, style and pleasing photographs.

CONCEPT MAP

Having formed my persona from user interviews, I framed a concept map around the 5 Ws

The concept plan allowed me to divide the problem into a few main issues and think of solutions that my app could provide.

  1. Existing research methods are convoluted and time wasting

Timeout does not provide a conclusive directory

The Guardian does not provide a directory at all and requires Justina to browse through reviews to learn about new exhibitions.

Both sites have too much content that is not relevant to Justina and therefore take too long to navigate

Solution:

Create an easy to navigate directory that is solely focused on art exhibitions

2. Justina needs a reliable source of high quality recommendations that align to her taste.

Solution:

The more Justina uses the app, the more it should learn about her and taste in art and consequently provide tailored recommendations

3. Justina finds it hard to keep track of all the events she plans to attend

Solution:

Provide calendar integration to allow her to diarise events she is attending

4. Justina will use the app to plan art gallery visits in advance as well as using to spontaneously find exhibitions when out and about

Solution:

Allow user to set a primary city to provide suggestions that Justina can book in advance

Allow primary city to be overridden by location services if user wishes to find events whilst out/in a different city

USER FLOW

The above user flow demonstrates the happy path the user would take to find an art exhibition.

Relying on location services, and the user’s previous search history/record of events attended, the search results would be personalised to each user.

Upon using the app for the first time only, they would choose the art genres of exhibitions they would like to appear in their recommendations list.

THE CONCEPT

A set of magazine style tiles, each representing a particular exhibition.

Each tile has a photo and title of the exhibition.

Users can scroll through these, select a tile of their choice and add an exhibition to their google calendar.

SKETCHING AND PROTOTYPING

My initial sketches formed the basis for my design. The second sketch above shows the app home page. The page has a tile interface, and is a simple list of exhibitions.

Testing Feedback:

  • Tile interface was intuitive
  • Use of pop ups sometimes confusing
  • Multiple columns of tiles tricky to navigate on phone screen

VISUAL DESIGN

When thinking of visual design, I wanted to create an aesthetic that was cool and aligned well with the artistic theme of the app.

As the app’s tile interface is very photo heavy, I wanted these photos to be the user’s focus and therefore decided all other aspects of the visual design should be simple and minimal.

As illustrated by the below mood board, I largely stuck to a black, grey and white colour palette, allowing colour from the photo tiles to be emphasised.

The aesthetic can be further conveyed by the following Brand Affinity/Personality Exercises

The typefaces and colours used are as follows:

The Final Product

The Loading Page consists of the name, Cueva, and logo, an eye reminiscent of ancient cave paintings.

Once the app has loaded, users are directed to the home screen. This consists of a scrolling list of art exhibitions. Each listing has a photo, a + symbol to add to “my exhibitions” page, a rating and a brief description of the listing.

The user can search for specific exhibitions using the search bar towards the top of the page.

At the bottom of the page, the user can access different exhibition categories, a list of exhibitions they have saved, and a my account section.

Clicking on an exhibition from the home screen takes you to the listing page. Here you can see more text relating to the exhibition. Scrolling down provides the user with links to the gallery, the ability to book tickets, add listing to ‘My Exhibitions’ and share. Navigation information is also provided in the form of station information and a map.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.