The early presidential campaign season provides huge opportunities to insert issues into the national debate.

April 29, 2019

A few years ago, a client asked us to raise awareness and generate support for their critical issue among decision makers and so-called “influentials,” with the aim of influencing policies at the federal level and multiple states. Luckily the request came at a time that offered a tremendous opportunity: an upcoming presidential election.

The first set of “early” states (February 2020) — Iowa, New Hampshire, Nevada and South Carolina — offer unique opportunities for citizens to raise issues, igniting a conversation that can be amplified and carried into other states. And, of course, some of the major Super Tuesday states (March 2020) are critically important battlegrounds for issue advocates. …

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Citizens, not powerbrokers, are the key to the deal and corporations should beware of growing populism against “corporate greed.”

I can’t think of a better example to demonstrate the basic rules of engagement:

If Amazon had approached this deal the same way they created loyal customers they likely could have avoided this very public catastrophe in Long Island City. But instead one of the largest companies in the world, along with two powerful politicians, got their “butts kicked.” …


Suzanne Hammelman

President & Chief Operating Officer, The Hawthorn Group

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