The “insight not stated” is Siri. Search the transcript and you’ll find no mention of Apple’s virtual assistant. After so much commentary about Siri’s poor performance and the highly visible hire of John Giannandrea away from Google where he served as “chief of search and artificial intelligence”, the silence is a bit surprising. It adds to my perception of the carefully choreographed nature of the quarterly earnings conference call.
Leaving Luke unchanged would have been a huge missed opportunity. Think about how rare this is. A trilogy of movies is made with a young protagonist played by an actor in his 20s. Then, no fewer than 40 YEARS LATER (A New Hope came out in 1977) this actor gets to play the same character as an older man. I don’t know how many times that has ever happened in the history of movies. Has it ever happened?
For example, making an outrageous power grab to see just how much resistance you will encounter, and then letting yourself be “negotiated down” to a significant power grab, is a technique as old as the hills. My father calls this the “goat and cow” technique: if you want to convince someone to keep a goat in their office, put a goat and a cow in their office. By the time they’re done arguing you down to just a goat, they’ll be thrilled with their victory.