7 Challenges Faced By Startup Businesses In SEO And How To Overcome Them
Marketing startup businesses in SEO can be a challenge, even though they bring new, unexplored, and interesting ideas to the market. It’s important for any startup to get the word out about the nature of their business while reaching an audience that matters. That’s where having a good SEO strategy comes into play.
Hiring an experienced webmaster is highly recommended. The expert will implement an array of techniques to get your website noticed by search engines. In turn, these search engines reach your target audience so that you can convey everything you want about your new business. Webmasters well-versed in the unique challenges of startup businesses in SEO will be good team members.
Investing in good SEO efforts will result in a constant stream of business. The great thing about search engine optimization is that the costs are much lower in comparison to traditional means of print and electronic media advertising. The entire SEO process is best handled by a professional because Google will punish and penalize websites that don’t adhere to the best cyber practices. In this article, I’ll provide solutions for a few roadblocks often faced by startup businesses in SEO.
Introducing the Challenges
Here are some of the primary challenges that your startup will likely come up against. Knowing the tough parts of marketing startup businesses in SEO beforehand makes the journey easier. That’s especially true for brand new entrepreneurs busy with handling several things at the same time.
Expectations vs. Reality of SEO
It’s in every client’s right to expect value and quick results when hiring an SEO expert. However, results can sometimes take time to show up. There are a number of factors, including search engine algorithms, that can impact performance. Perhaps a competitor is spending much more on online marketing and SEO than you are. All of this plays a part in determining how quick you see results. It’s wise to get a realistic picture of when you start yielding results rather than simply dismissing your webmaster’s skills as inadequate.
Fake SEO Companies
Fake SEO companies have popped up in the dozens. They’ll tell you that SEO is all about keywords, black-hat practices, and hoodwinking search engines. If someone promises you heaven and earth for $50 a week, you better be skeptical about it. Unreasonably low cost is the first bait that a fake SEO company will throw at you.
They’ll likely urge you to guest post on irrelevant, low-ranking websites and create accounts on social media websites that have abysmal memberships just to show you that work is being done. If a company promises results within a week, you better steer clear from them. Also, keep in mind there’s a difference between web design companies and SEO companies.
Startup businesses in SEO must realize that their efforts can be effective, yet they’re almost always time-consuming. There will be costs involved in creating banners, blogs, and new websites. Social media marketing and maintenances shouldn’t come cheap because it’s valuable for outreaching. Then, of course, there’s a fee that your SEO expert will charge you. Startups must understand the relevance of earmarking a budget for all SEO activities.
New vs. Old SEO Tactics
Search engines like Google constantly change their algorithms and introduce new ones. In other words, the parameters to index your business presence online will always change. It’s vital that your SEO expert is in sync with the latest updates. Mostold SEO tactics that were sure-shot winners a few years ago, attract penalties from search engines today. So, webmasters dwelling in the past can actually pull down startup businesses in SEO.
SEO is a culmination of several online efforts at getting your brand name noticed on the World Wide Web. Certain SEO tactics, such as AdWords and paid social media campaigns, can show instant results. However, other generic SEO efforts can take time to show results. If you want a clearer picture about the amount of time it takes, ask your SEO consultant about it. You should conduct some research on your own and verify the claims too.
Social Media vs. SEO
We’re surrounded by social media nowadays. It’s natural to believe that presence on Facebook, Twitter, and other platforms is the end of all. However, the reality can be quite different. Social media and SEO aren’t competing forces, but they do complement each other. In other words, social media management is a part of SEO. So, if you’re facing the dilemma of choosing between the two, stop worrying.
Return on Investment (ROI)
It makes common sense for startup businesses in SEO to shelve any particular campaign if it fails to generate adequate ROI. Calculating the ROI of SEO campaigns can be quite a challenge though. Luckily, there are enough tools out there to effectively measure the ROI. Most SEO experts will conveniently give you the statistics on ROI so that you don’t end up calculating it erroneously.
How to Overcome These Challenges
Overcoming the challenges faced by startup businesses in SEO and choosing the right SEO expert won’t be as tough as you think. All you need is a bit of time to do adequate research. Here’s what you need to do to get on the right path.
Make a List of Competing Experts
Initially, you’ll have to take enough time to find the right person. Don’t engage the first SEO expert that you put your sights on. Narrow down your list to a few experts that you feel are good for the job. You can then eliminate the rest and stick to one. An expert who gives a tailor-made solution to problems poised by startup businesses in SEO is always the best choice.
Read more on Shane Barker’s website.