7 of the Best Digital Marketing Strategies for Startups
Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years.
Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close.
Do you know which digital marketing strategy you should adopt to boost the growth of your business?
In today’s post, I’m going to share 7 of the best digital marketing strategies for startups. After reading this post, you will have a clear picture of profitable digital marketing strategies for your startup.
Without further ado, let’s dive in.
1. Email Marketing
Despite predictions of its death in the marketing world, emails are still around and delivering a handsome return on investment (ROI) to marketers.
In a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%.
That was four times higher than the other marketing channels which were analyzed. Those channels included paid search, direct mail, and social media.
What startup wouldn’t want that kind of ROI on email marketing? And the best thing about email marketing is you don’t have to break the bank to run an email campaign.
Though email marketing is highly effective, not all startups are able to harness the true power of email marketing. But some brands have excelled at email marketing.
Check out the marketing email I received from Uber India, for example:
They crafted a crisp, engaging, email copy. The success of this email? I took a Pool ride in the evening. How can you craft such an email?
Here are some tips on creating a successful email marketing campaign:
- A lot depends on a subject line — make it catchy, engaging, and benefit-rich
- Avoid jargon in your email copy — write in plain, persuasive language
- Break up text so it’s easy to scan — use bullets and subheading
- Talk about the benefits you’re going to offer
- Optimize emails for mobile devices
2. Social Media Marketing
Social media has become a powerful marketing tool these days.
According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important to their businesses. And 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies.
Social media marketing, in my view, is the second most important marketing strategy for startups.
The following is a list of the benefits offered by social media marketing:
- It increases exposures and traffic
- Social media marketing develops loyal customers
- It improves search ranking and generates leads
- It establishes thought leadership
- Increases in sales
Though businesses are increasingly adopting social media marketing, not all of them are doing it the right way. Many of them are making fatal social media marketing mistakes.
How can you avoid these mistakes?
First of all, you should choose the right social media marketing channel, then develop a social media marketing strategy. Just because one business is getting huge success through Twitter, doesn’t mean you will get the same success through it as well.
If your potential customers are on Facebook, make Facebook your point of focus. Likewise, target your efforts on LinkedIn if your audience is on this professional network. For your startup, the best social media channel is where your potential customers hang out most.
A good social media marketing consultant will build a customer persona first, then start creating a social media strategy for your business.
3. Pay-Per-Click Marketing (Google AdWords)
Pay-per-click (PPC) marketing is a method of using search engine advertising to bring visitors to your website. PPC is a powerful marketing tool to generate sales-ready leads.
When I search for “sunglasses in New York,” here is how the PPC ads look:
No startup should ignore pay-per-click marketing.
Pay-per-click advertising offers many practical advantages, such as:
- You can reach your customers at the right time with the right ad
- High ROI as you will have to pay only when an interested person clicks
- Control over how much you want to spend
- You won’t have to wait for results
- Data and insights to help sharpen other marketing strategies
PPC campaigns exhaust the budget quickly. So it requires a certain kind of expertise to engineer a successful campaign that generates more conversions than clicks.
4. Search Engine Optimization
You have built a website with an awesome design, and you have created service pages for all the services you offer. And you think visitors will come. Right?
There are hundreds of websites in your niche alone. How can your website come up on the top when potential customers search for the keywords relevant to your business?
This is where search engine optimization (SEO) plays a decisive role.
Search engine optimization not only increases traffic to your website but also builds trust.
If your website ranks high in search results when your potential customers search for the keywords related to your products or services, it leaves an impression that you are a reputable company.
Search engine optimization is a must for every startup. Just be sure to follow the best SEO practices for your website.
Read the full article on Shane Barker’s Digital Marketing blog.