9 Things You Need to Know About Influencer Marketing Right Now

Shane Barker
Aug 8, 2017 · 2 min read

Just like in most things in life, there are good ways and a bad ways of doing influencer marketing.

Do the latter, and you’ll end up spending truckloads of cash without getting anything in return.

If you’ll do the former, however, you can find yourself enjoying a constant stream of increasing website traffic that will take you to ROI wonderland in no time.

I’m just getting started, of course.

The fact is, there are a plethora of benefits that a business can get from using influencer marketing.

That is… If you’re doing it right. (And that’s a big IF!)

To help you get a better understanding of the art and science of influencer marketing, allow me to share with you some of the most helpful influencer marketing tips that I’ve read this week.

If you’re looking to learn more about how influencer marketing works, then you need to give these posts a closer look.

Let’s hop right in.

1. Top B2B Influencer Marketing Campaign Examples by IZEA

This post covers 5 influencer marketing campaigns that managed to garner remarkable results.

While the guide is a treasure trove of golden nuggets when it comes to influencer marketing tips, there are several key things that stuck in my mind after reading the posts.

Here are some of them:

  • Influencers don’t always have to possess celebrity status.
  • You don’t need to break the bank for influencer marketing to work.
  • Sometimes, your best influencers are your very own customers.

If you’d like to learn how to dominate influencer marketing in a B2B setting, then you need to check out the guide.

2. How to Launch a Killer Influencer Marketing Campaign by Neil Patel

In true Neil Patel fashion, the post takes a deep dive into the world of influencer marketing tips — from outlining your goals to finding the right influencers for your brand, from identifying the right platform to establishing real, and sincere connections.

These are just some of the major takeaways that you can learn from the guide:

  • Build authentic connections.
  • People crave connections that are sincere, which is why traditional ads have lost their appeal…

Read the full post on Shane Barker’s Influencer Marketing blog.

Shane Barker

Written by

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. #InfluencerMarketing Writer for INC.

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