How to Create Engaging YouTube Shorts From Scratch

Shane Barker
10 min readMar 7, 2024
How to Create YouTube Shorts

With short-form video content gaining popularity on TikTok, Snapchat, and Instagram, YouTube decided to introduce YouTube Shorts in 2020. Shorts enable creators to engage with a wider audience with 60-second-long videos.

Users watch one billion hours of video content every day, so there’s a good reason why creators would leverage this, through Shorts, to gain exposure and attract viewers from around the globe. After all, short-form videos can capture and maintain viewers’ attention with little effort.

YouTube Shorts offers creators a platform to deliver entertaining and informative content that connects with audiences in seconds. Because it’s easy to make shorts on the platform, YouTube is now the most popular video-sharing platform, with over 2.7 billion active monthly users as of 2024, compared to TikTok’s 1 Billion active monthly users.

In this guide, I’m going to demonstrate step-by-step how you can create YouTube Shorts, track their performance, and monetize them.

TL;DR: A Quick Overview of How to Create YouTube Shorts

1. Directly record a YouTube Shorts video

  • Open the YouTube app on your mobile device.
  • Tap the “+” icon at the bottom center of the screen to open the…

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Shane Barker

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. #InfluencerMarketing Writer for INC.