How To Incorporate Influencers Into Your Digital Marketing Strategy

Over the past few years, there has been a growing popularity in the use of influencers to market products and brands. In fact, this form of marketing is so prevalent that it has been predicted to grow to a $10 billion industry in the next five years. This continuous growth suggests that you should start integrate influencer marketing with your digital marketing strategy. There are plenty of ways to do this and a range of ways you can benefit from it.

Why Implement Influencer Marketing to Digital Marketing Strategy

Influencers should now form a crucial part of your Digital Marketing Strategy. It’s not just because all your competitors are doing. Check out the various ways you can benefit from influencer marketing according to a recent poll by Tomoson:

#1. It Helps You Attract Better Customers

The poll suggests that 51% of marketers believe influencer marketing is a way to attract a higher quality of customers. This could be because of the tendency of social media users to spend more money and spread the words to their friends and family.

#2. It’s Taking Over Organic Search

According to marketers, influencer marketing is the fastest growing channel for customer acquisition. 22% has rated it as the best way to acquire new customers. It has surpassed other methods like organic search, email, and paid search.

#3. It Yields Strong ROI

Perhaps one of the most important reasons to use influencer marketing is the high ROI. The study has found that for every $1 a business spends on influencer marketing, it receives $6.50. In fact, the top 13% of businesses are earning more than $20 for each $1.

#4. It’s The Most Cost-effective Channel

If you have to effectively market your brand or products on a budget, influencer marketing is your best bet. Along with email, it has been found to be the most cost-effective method of acquiring new customers.

These data-driven benefits of influencer marketing clearly show how important it is that you start using it. In addition to the facts mentioned here, you can also experience other benefits such as increased brand visibility and increased customer loyalty.

Ideas For Creating An Influencer-Backed Digital Marketing Strategy

There isn’t one fool-proof way to launch an influencer marketing campaign. What’s effective for you will depend on the type of business you have and the type of audience you’re reaching out to. Let’s show you some ways you can work with influencers, so you can get a brief idea about which one would be best for you:

#1. Host Competitions and Giveaways

You can easily raise brand awareness and gain more exposure by collaborating with influencers to host contests or giveaways. This will expose your brand to the influencers’ followers, who can be your potential customers. Competitions and giveaways are also a great way to get everyone involved, helping you boost brand engagement.

Take a look at how Fossil partnered with influencer @lifesjules, offering a free trip to New York Fashion Week while promoting their crossbody bag:

While competitions and giveaways can be an effective influencer marketing campaign, there may be some laws and regulations regarding them. This could range from what exactly defines a contest and the legal considerations for each social media platform. Make sure you read up on the legal considerations of social media contests before you get started with your campaign.

#2. Social Media Mentions

You can’t think about influencers without thinking social media platforms. Powerful influencers have a huge social media following, which means that even a simple thing like a mention could earn you plenty of exposure. However, most influencers only talk about brands and products that they genuinely love. So it would be best to begin by building a relationship with them.

You could use an influencer email outreach to connect with influencers. Here’s a basic template to give you a brief idea of how you can pull it off:

Hi (Influencer),

My name is (…) from (…). I wanted to reach out to you because our brand would love to collaborate with you. Your recent post about (…) really struck the cord with me. And I was wondering if you’d be interested in checking out our (product + benefits).

We’d be thrilled to be featured on your (social media platform)if you feel it’s a good fit. We’d also love to hear your thoughts on it.

Email me anytime to discuss it further.

Hope to hear from you soon.

Regards,
(…)

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