How To Work With Fashion Influencers To Grow Your Brand

When it comes to influencer marketing, the fashion industry is winning big. On Instagram, 25% of all sponsored posts are related to fashion. Fashion brands clearly recognize the huge potential that influencer marketing holds for the niche.

In fact, nearly 80 percent of fashion, luxury, and cosmetics brands used influencer marketing campaigns in 2017. From established brands to new fashion labels, many brands leveraging influencer marketing to grow their businesses.

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But what kind of fashion influencer marketing campaigns capture the audience’s attention? Let’s dive straight in to that. Here are different ways fashion brands can craft their influencer marketing campaigns:

1. Branded Hashtags

Branded hashtags are a subtle way to increase your brand awareness. But branded hashtags aren’t limited to using your brand’s name in hashtags. If you’ve got a new line of clothes, you could have a special branded hashtag to promote that.

For fashion influencer marketing campaigns, branded hashtags can seamlessly be inserted…