The Importance of Content Amplification: A Discussion With Chad Pollitt

You can also listen to the podcast on iTunes.

Creating high-quality content is an integral part of growing an online business. However, even more important is the promotion of this content. You may have great content, however, if people don’t get to see it, you won’t benefit from it.

This is where content amplification comes into play. It’s the process of publishing content and then promoting and distributing it further to increase its reach.

Join me as I discuss the importance of content amplification with Chad Pollitt. He is the Vice President and Co-Founder of Relevance, and also serves as the VP of Marketing at inPowered. He is a published author, and he serves as an adjunct professor of digital marketing at the Indiana University Kelley School of Business.

Let’s look at why content amplification is so important for succeeding online.

Why is Content Amplification Important?

Over 5 million blog posts are written on a daily basis. In such a huge crowd, it can be challenging to stand out. While unique and high-quality content can help you win the trust of your readers, the most difficult job is that of reaching the right readers. This is where content amplification can…