YouTube Marketing: How To Effectively Get Your Brand Out There

Shane Barker
20 min readJan 18, 2024
YouTube Marketing

You’re not alone if you’ve been searching for the answer to, “What is YouTube marketing?” The platform is huge, with over a billion users and counting.

And, with so many people using the site every day, there’s bound to be a lot of interest in how businesses can market themselves on YouTube. It’s no surprise that many businesses are looking to leverage YouTube to reach their target audiences.

In this post, I’ll discuss everything you need to know about YouTube marketing. From what YouTube advertising costs and the best strategies, I’ll cover it all.

But before we get to the main discussion, let’s discuss why YouTube is a relevant platform for your business.

What is YouTube?

YouTube is a video-sharing website where users can upload, view, and share videos. The website has become a popular way to watch and share user-generated videos. From big and small brands to popular artists, everyone can upload videos on the platform.

Image via YouTube

In fact, YouTubers spend a billion hours every day watching videos on the platform.

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Shane Barker

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. #InfluencerMarketing Writer for INC.