Struggling to drive sales through your ecommerce Facebook Ads? You need proven strategies, real examples, and robust tools to make your Facebook Ads stand out.

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Photo by Morning Brew on Unsplash

If you sell online, you’ll probably agree with me when I say this:

No matter how many marketing channels you use, they’re never enough.

You will always need more:

To meet all these goals, you need to invest in and optimize ecommerce Facebook Ads.

Why so?

Because Facebook boasts 1.39 million daily active users and contributes the maximum social ecommerce orders to date. You obviously can’t afford to take the platform lightly.

At the same time, advertising on Facebook can be a pricey affair, with high-stake bidding wars for top spots. To get the most bang for your advertising bucks, you need to fine-tune your ecommerce Facebook Ads, using the hacks explained below. …


Looking for some tried-and-tested ways to ensure cloud hosting security in 2021? Read this post to find seven of the most effective ways to achieve that goal.

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Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

According to a recent report by McAfee, the total number of threats to cloud services increased by 635% in 1Q20. With more people working from home due to the COVID-19 pandemic, the use of cloud services has increased and the same applies to threats as well.

As the use of cloud services increases over time, it will become increasingly more important to secure your cloud from cyber attacks. However, doing that is easier said than done.

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Want to improve the efficacy of your marketing team? Check out some of the most effective ways to boost productivity during and beyond the COVID-19 pandemic.

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Photo by Minh Pham on Unsplash

The Coronavirus (COVID-19) outbreak has accelerated the shift to remote working.

Prior to the pandemic, 60% of companies restricted remote work by either not allowing employees to work remotely or by limiting the number of WFH days. But the outbreak forced a majority of companies to go remote.

As the workforce suddenly and unexpectedly moved remote this year, it caused miscommunication errors, loss of productivity, and fewer results.

In fact, many business owners and marketers are still struggling to work and manage their teams efficiently.

Are you having similar issues in managing your marketing team?

Then, you’re in the right place. …


Are you thinking about investing in a chatbot to improve user experience but don’t know if it will be worth it? Read this post to find a definitive answer to that.

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Photo by You X Ventures on Unsplash

Poor customer service experiences are one of the biggest reasons why brands lose customers. This, in turn, reflects in the form of a loss in sales revenue as well.

In fact, according to a report, companies lose as much as $62 million each year due to poor customer service. This clearly shows the importance of customer satisfaction to run a successful business.

But, how can you improve customer experience?

While there are many ways to improve customer service and experience, one of the most useful ones is the use of chatbots. …


Social media is a great place to generate leads and conversions. Here are powerful strategies you can use to convert your leads on social media with ease.

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Photo by Austin Distel on Unsplash

Is your current social media strategy working for you? Are you randomly posting, akin to throwing a bunch of content at the proverbial wall to see what “sticks”? Or do you have an actual game plan in place?

Many brands, unfortunately, leave their social media success (or lack thereof) up to fate. This, needless to say, is not the most effective strategy, especially when it comes to converting leads.

Generating social media leads is great, but if you can’t convert them, then it really isn’t doing you any good.

In this guide, we look at ten tips to help you convert those potential leads. Be it Facebook, Twitter, or Instagram, here is what you can start doing now to get those coveted clicks and conversions. …


Are you struggling to get more shares, comments, and likes on your Instagram posts? Here is a reliable guide on how to boost your Instagram engagement rate.

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Photo by Callie Morgan on Unsplash

Did you know that as of 2020, Instagram has been around for ten years already? From being a platform focused mainly on photo sharing, the app has evolved into something much larger.

It’s now a playground for brands to reach out to their target audiences and sell their products.

Instagram users aren’t just passively consuming content on Instagram. As you can see in the screenshot below, they are actively engaging with brands and taking action.


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Photo by William Bayreuther on Unsplash

Videos are all the rage on the internet. In fact, YouTube is the second most visited website in the world.

Additionally, millions of people watch videos on other platforms like Facebook and Twitter every day.

Photo-oriented platforms like Instagram, too, have started shifting towards videos with the introduction of features like IGTV, Stories, and Reels.

This clearly indicates that video marketing is the new deal.

That’s why it’s also become a preferred form of content for marketers.

If you haven’t started video marketing yet, it’s time to get on the bandwagon now.

But, before we get into more detail on why you should use video marketing, let’s understand what it is. …


Ideas to overcome your writer’s block

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Photo by The Creative Exchange on Unsplash

Every writer has faced the challenge of finding an interesting topic idea to write about.

I’ve been there and I understand how challenging it can get to consistently come up with fresh topic ideas for your next post.

What usually helps me is the practice of maintaining a content calendar. I regularly curate ideas for my future content pieces by taking inspiration froHey, thanks for this. We are going to pass on this one as it’s not quite right for us, but we really appreciate you sending it our way. Till next time!m various sources. …


Write more, earn more with these quick hacks

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Photo by Sharon McCutcheon on Unsplash

As a freelance writer, you are your own boss and that’s great. There is no one to nudge you every other minute of the day and ask for timelines. However, you will have to do that for yourself.

Not having a boss can have its own pros and cons. The biggest con is that you will have to motivate yourself every day to work and set your own deadlines. Staying motivated can be difficult when there are temptations to finish one more episode of your favorite series on Netflix.

I understand that struggle. I have been there and done that.

I create 2–4 posts every week for my own blog, ShaneBarker.com, and I also contribute to other publications frequently. …


Want to edge out the competition on social media? Leverage the power of AI to improve your social media marketing. Learn about the 4 most useful applications.

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Photo by Diego PH on Unsplash

In the past, it was fairly easy to gain visibility and engagement on social media. But as the number of users and platforms increased quickly, competition stiffened.

Moreover, social media has evolved from a place to connect with friends into a full-fledged publishing and advertising channel. It can get overwhelming to track countless metrics, like reach, engagement rates, and more.

And that’s not all…

Since everybody is competing for limited audience attention, you need to keep a tab on your competitors’ metrics as well.

Clearly, social media marketing is not as straightforward as before.

To make yourself heard on saturated platforms and keep up with evolving trends, you need to be precise and strategic in your marketing. At the same time, it shouldn’t be too time consuming or cost intensive. …

About

Shane Barker

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. #InfluencerMarketing Writer for INC.

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