Embeddable versus the style guide
Embedding a follow button is a small way to raise awareness of Meerkat and spread it beyond the confines of Twitter. Though the call to embed brings back memories of websites that had so much embeddable content from other sources that you wondered were the original content started. Indeed some of them resembled a race car with advertising. Style guides have very much caught up with the embedding binge with some deploying strict rules about embedding content. The bar for embedding on websites is higher now. So this Follow button is welcome it will not have a big effect were most content is visible on mobile and embeddeable content does not have the same effect.