Four Benefits of Companies Sending Employees to Conferences

The way most companies budget money, is through a bucketing system, which makes sense from an accounting perspective. However, most companies put conferences in a training or learning bucket from a budgeting stand point, which I believe is the wrong way to think of conferences.

Shane Guymon
Jun 20, 2018 · 4 min read
  1. APPRECIATION: Allowing employees to travel outside of their state, where they live, to attend a conference is a way to show the employee that the company is grateful for them and that the company appreciates them. It is more of a reward system. It allows the employee to be able to see and experience new cultures and cities. Eat food that they don’t normally get to eat. The psychology behind eating together in communities and families is also a very rich and rewarding experience, but I’m not really going to go in depth on that subject right now, but it’s definitely worth noting. Traveling can be a very fun & enjoyable experience.
  2. ENERGIZING: Attending a conference allows a break from the day to day grind that we find ourselves in our work/family lives. This break from that routine allows the employee’s mind to be rejuvenated and energized. This helps alleviate and lesson the likelihood of employee burnout. Employee burnout is a pretty big problem. In an article from April 6, 2017 by the Harvard Business Review titled, Employee Burnout Is a Problem with the Company, Not the Person, they said that, “The psychological and physical problems of burned-out employees, which cost an estimated $125 billion to $190 billion a year in healthcare spending in the U.S., are just the most obvious impacts. The true cost to business can be far greater, thanks to low productivity across organizations, high turnover, and the loss of the most capable talent.” Sending employees to conferences, where the expectation to “learn” is removed, can be a big component in minimizing the impact of employee burnout.
  3. INSPIRATIONAL: Depending on the conference it opens the employee up to being inspired. Attending a conference where we live doesn’t always necessarily provide the same environment to maximize on this, because we are still mostly in our normal grind of daily life. Often times there are many inspirational aspects just in the environment alone. The conference itself creates this microcosm itself, that can be inspiring just by being apart of it. Speakers can be inspiring. There can be other attendees that we meet that can be inspiring. The great thing about inspiration, is that we can be inspired without actually learning something new.

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