The Greatest Investment I’ve Ever Made

I’ll be honest. I’ve been fucking around with Entrepreneurship for far too long and not getting anywhwere. I’ve been working “in” businesses but not “on” them. I’ve been thinking I was getting somewhere and the reality is that I wasn’t doing anything at all. If this resonates with you, read on.

So long-story-short I made a decision to pay for a consultant. His name was Felix Velarde and you should be so lucky to meet your own Felix.

I had never thought of hiring someone but when this particular opportunity was presented to me, I decided to take the leap. And that leap changed my life forever. Sure, I could read a dozen books, give myself a pep talk or two, and do all of the things I was doing before, but it would not even measure up to the lessons I learned working with Felix.

In the course of a day (a very long day might I add), we covered strategy, execution, USP, services, differentiation, lead generation, selling, and a whole hell of a lot of great lessons learned. I walked away with more than I ever got getting my MBA.

Based on my own experience, as I just learned, find somoene in your industry that has proven experience, does consulting work, and is willing to spend time with you no matter what stage of business you are in. You will pay for this time and you should.

That said, you will never regret it. It will be the day your life changes. In my case, Felix gave me the tools and now I have to take those tools and do the work.

That’s on me.

I felt that I got quadruple the value, and without even knowing it, he gave me life lessons that I simply could not get anywhere else. I will forever remember what we did that day as the day that my entrepreneurial ass got busy doing what it needs to do in order to get where I need to be.

I share this becuause it was an experience that worked out really well. I share it because I feel that there are probably other folks out there who are on similar paths but keep getting stuck. Stop fucking around and hire a consultant. Do your homework first and then move forward. Don’t think about it. Oh and put your ego aside — you don’t know everything.

If you are in the digital marketing/digital agency space, then please do yourself a favor and work with Felix (right now). I’m not saying that because I have to or was asked, I’m saying it because it was that valuable and that impactful.

Lesson learned: I took the leap one day to fly south to Los Angeles and work with a consultant. For me, it was transformative. I truly believe that whatever stage of business you are in (new, growth, M&A) then you should do what I did at least once.

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