Note: This post originally published on Apteo’s blog Advanced Segment Features Today we’re happy to announce some new segmentation features to make it easier for you to generate campaign ideas. The video above gives you a quick, 2-minute overview of the changes, designed to help you deeply understand your customers’ behaviors. …

Note: This post was originally published at https://www.defised.com/post/the-fall-of-luna-and-de-peg-of-ust It seems as if the big hits keep coming in the world of crypto. In the past couple of days, LUNA, previously the 8th largest cryptocurrency by market cap, took a 98% hit, and its sister currency, UST, an algorithmically-backed stablecoin that’s…

Note: This article was originally published on Defised The cryptocurrency industry is no stranger to major hacks. Starting with the first major hack of Mt. Gox in 2011, and continuing through today, billions of dollars worth of crypto have been stolen, cleaned, mixed, tumbled, and laundered. Regardless of the frequency…

Today I wake up and I find myself in an interesting, somewhat dichotomous, somewhat melancholic state of mind. Most people take some time to reflect during New Year. I didn’t do that this year, and so maybe this morning is just something delayed by a couple of months. Or maybe…

The basics of Dapps — what they are, how they work, and some examples. — See our podcast on Dapps at https://www.defised.com/podcast/episode/90816f47/dapps In 2009, Bitcoin’s blockchain was first developed as a way to provide decentralized, inflation-proof, censor-resistant currency. Fast forward 13 years and blockchains have come a long way. …

Ecommerce brands can use four different types of emails to develop great relationships and drive sales from their customers — If you’re growing an ecommerce business, you know that email marketing is crucial to driving sales. Great ecommerce stores can expect email to drive around 30% of their revenue (if not more). …

How Apteo uses A.I. to forecast what your customers will spend in the future. — Why customer lifetime value (CLV) is important Customer lifetime value is an important metric that measures how much money you can expect to make from your customers from their first to their last purchase in your store. As a brand owner, your customers with the highest lifetime value will account for a disproportionate share of your revenue…

The exact technical process that we use to create our predicted product recommendations — At Apteo, we believe that intelligently using data can lead to better business decisions, higher sales, and faster growth. In the past year, we’ve focused on applying this philosophy to the world of ecommerce marketing. We’ve seen how much more effective marketing campaigns are when they incorporate personalization features. Marketing…

Review the history, benefits, and common misconceptions on the original cryptocurrency — Note: This article was originally published at https://www.defised.com/post/why-bitcoin Check out our “Why Bitcoin” podcast at https://www.defised.com/podcast/episode/9fe1d1d9/why-bitcoin The OG Back in 2008, when the whole world was going through the Great Financial Recession, an obscure white paper was published under a pseudonymous author — Satoshi Nakamoto. With a backdrop of bad actor banks…