Large companies will maintain infrastructure while application-specific products will leverage their offerings with APIs — This past decade has been a boon to progress in the A.I. space. Image generation, creation of art and music, automatic note-taking, even highly accurate predictive models — they’ve all enabled advances in business productivity. Research in math and information theory have been a big reason for this forward progress…

Knowing how to create relevant training datasets requires you to truly understand what matters — In the past few years, creating a new predictive model has become extremely easy. There are a ton of tools out there that let you easily take in a dataset and spit out a trained model. Training A.I. is the easy part (let’s ignore generative A.I. for now). It’s commonly…

Introduction One thing I’ve learned from the past five years is that analytics is an unsellable feature. Obviously there are exceptions to every rule, and pretty much every industry has a leading analytics product outside of Google Analytics, but unactionable, unfocused analytics are a very hard thing to sell into a…

It might not be what you think… — About 18 months ago, the engineering team at Apteo switched from creating machine learning models in Python to using BigQuery ML. That move has changed our lives. Well, no, but it has made a huge impact in our ability to move quickly, serve and train models at scale, and get…

Despite the growth in tools like Zapier and Alloy, there’s a big opportunity to connect disparate software tools with APIs — Software specialization Today, software exists in pretty much every industry and for every (information-related) problem. There are apps to manage trucking logistics. Apps for managing healthcare backends. Apps to help optimize your website for people with disabilities. There’s software for everything.

People visiting your website are likely to be the ones most interested in what you’re offering, make sure to nurture them with this approach — Intro As someone who has focused most of their career on the tech side of business, marketing and sales strategies were something I focused on primarily when I founded my startup. That was a big mistake. Founders need to be keenly aware of how they’re going to get customers or users.

When businesses combine their first party data, they can use machine learning to find new customers that could be interested in their products — Introduction If your job is to drive more inbound leads or sales for your company, you’ve likely been working a lot harder this year. Finding new customers has gotten more expensive, less efficient, and more time consuming. Facebook’s ads aren’t working as well as they used to and Google Chrome will…

Here are four key SMS tips that will help your ecommerce brand reduce unsubscribes and maximize ROI with direct-to-consumer marketing. — SMS offers brands the invaluable opportunity to connect directly with consumers and inform them of the latest and greatest offers. We previously outlined 8 essential SMS messages for ecommerce brands to incorporate into their marketing strategy. …

SMS messaging is a powerful direct-to-consumer marketing tool for ecommerce brands. Here are 8 essential SMS messages to include in your marketing strategy. — As a direct-to-consumer channel, SMS is a great way for ecommerce brands to connect with customers. Texts grab people’s attention in a way that email simply doesn’t. (Just think about how many more emails than texts you receive in a day.) In fact, SMS marketing messages have higher open rates…