When pitching your music for sync, it pays to always have high-quality audio available for when your tracks get to the pointy end of a search. But which format should you use?

The most commonly used high-quality audio formats are WAV and AIFF. WAVs are ubiquitous because they’re the primary format used in the music industry supply chain, which means WAVs are often the format tracks are initially created in. AIFF is a slightly newer format, though both have been around since the 1990s.

The key difference between the two formats comes down to metadata. WAVs, due to some unfortunate…


Almost everyone in the music industry is adapting to a new way of working and in many instances, a new way of life. No one knows how long this pandemic will have an impact on our professional lives, or what its lasting effects will be. We do know, from speaking to people in the industry, that many folks are using this time to look at work differently.

To follow up on our recent article uncovering the “State of Sync” across several territories and categories, we spoke to rights holders, publishers, and recording professionals to gain a deeper understanding of how…


In a search for answers, sometimes the best we can hope for is a little perspective. Here’s a look at how your peers are navigating the sync licensing and music supervision landscape through the COVID-19 pandemic.

While we’ve tried to gather diverse perspectives from across the industry and territories, we understand communities all over the world are impacted differently by the virus, and that the situation continues to change very rapidly. The situation has shifted multiple times while we’ve been putting together this piece.

Below are insights from over half a dozen sync reps and music supervisors offering a glimpse…


Interested in learning what a sync placement can do for your music career? Our recent DISCO webinar on working with sync reps featuring Kayla Monetta from The Greater Goods Co and Josh Briggs from Terrorbird was one of our most popular events to date. Below, we extend and elaborate on some of the key takeaways from that webinar.

We cover the different types of sync rep companies, deals, and terms to be aware of, how a rep can help you build a successful sync career, finding the right one for you, and how to further your chances of getting a…


tl;dr — think about every purchase you make, bite of food you take, drop of water hitting your skin — where those things came from and the impact that has.

the plastic bottle is not lost on me (I did not buy it and it’s reused, not that it matters).

The ceiling level of carbon dioxide Earth can handle is 400 parts per million (ppm). In March 2018, the global average climbed to 408.75 ppm, according to NOAA research. That’s not accounting for the roll back of coal regulations announced last week. We’re past the point of no return, folks. …


Shane Renfro grew up in Grapeland, Texas. It’s a religious town of about 1,400 people who refer to it as the piney woods. He considered himself a late bloomer in his early teen years. He found himself not growing as quickly as his brother and friends, making him less interested in sports. Needing a new outlet and an escape from small town religion, he picked up a guitar.

He was in a hardcore Christian band in high school. When he was nineteen, he moved to Nashville. After becoming homesick, he moved to Austin to be closer to home and his…


Illustration by Sunny Eckerle

I’m not breaking news here when I say 2017 was a shitstorm of a year. All the chaos, political upheaval, catastrophes, tragedy, loss, hate, and appalling leadership amassed a fire in people who felt called to use their voice in protest. Many showed up to protest in person. Some (of course, there’s crossover here) used their art, skills, and reach to pronounce injustice and to unite with those who’ve been impacted the most.

Others simply created art that makes people laugh and smile, which in this environment is a form of protest itself.

Since we’re a music blog, we’ll focus…


My brother married one of my best friends of 20 years last month. We were at the rehearsal dinner after party. My dad’s friend of at least 45 years who also cherished my mom’s friendship, took me aside and told me that I looked like her. It even scared him a little. He also told me I have her free spirit.

Until now, I haven’t thanked him for his words. They truly stuck with me. So much so that I’ve thought about them every day since.

People often tell me I resemble her, but they never say I remind them…


Have you ever listened to an album and thought, “how did this person crawl into my body and experience my exact emotions and feelings at this very moment”? When you cry and you can’t tell if they’re tears of happiness, sadness, or quiet reflection. That was my reaction when I first heard Shannon Lay’s sophomore solo album, Living Water.

To say that the album is beautiful is a vast understatement. Lay’s vocals are both sweet and haunting; gentle but powerful. They command your attention and leave you wanting more than the 40 minutes offered on the album.

Her lyrics are…


Photo by Em Grey

To see Cut Worms play live is to be transported to an unfamiliar and possibly unknown time and place. Without having to say a word, he commands your attention when he takes the stage. His show uniform is slacks and a bright, slightly oversized red button-down shirt I imagine was either dug out of a cool uncle’s closet or from a hip vintage store. His presence is both mysterious and friendly. You’re not sure what to expect, then he starts playing.

Max Clarke (aka Cut Worms) harkens comparisons to Bob Dylan, Lou Reed, or Leonard Cohen. To Everly Brothers, Buddy…

Shannon Lee Byrne

Freelance writer, editor, & strategist covering music business, culture, creativity, entrepreneurship, and mental health. Host of theprocess.co

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