As I said in my last post, I will be working on a semester-long project for my senior capstone course in the coming months. My classmate/project partner and I decided to focus on outlandish businesses in our area for the project. …

Niche media is all about context. Take political news outlets, for example. What about publications that want to cover all facets of the beat, from education to immigration? Or what about those wanting to cover the specifics of one category, such as the business side of U.S. …

People like to feel connected to their interests. They reach a sense of belonging when they vibe with like-minded individuals and communities, on and offline. This innate need is something journalism can fulfill through a new media market — niche publications. These are spaces where people can bask in whatever…