Shannon FitzgeraldLife and Business in the Time of Covid-19I am writing this while living under a local, state and federal state of emergency from Covid-19. There are five confirmed cases at the…Mar 16, 2020Mar 16, 2020
Shannon FitzgeraldSocial Media 101Brand awareness on social media is the precursor to success. But isn’t the point of social media to see an ROI and new customers?Jul 10, 2019Jul 10, 2019
Shannon FitzgeraldWhat I learned about branding from New York’s Fancy Food Show.What we learned from talking to founders at the #fancyfoodshow was the importance of building a real brand. And by brand, I am not talking…Jun 27, 2019Jun 27, 2019
Shannon FitzgeraldTop 3 Trade Show Mistakes to AvoidIn the last ten years of being in the beauty & wellness space, I’ve seen my fair share of mistakes a brand can make at a trade show…Jun 12, 2019Jun 12, 2019
Shannon FitzgeraldHow To Pitch and Close Indie Beauty RetailersUnderstand why Independent Beauty Retailers are good for business, and how to pitch and close them on picking up your indie beauty brand.Jan 15, 2019Jan 15, 2019
Shannon FitzgeraldNike vs. the NFL: Who do YOU belong to? The Colin Kaepernick debate from the perspective of BRAND.Brands were able to rise to power, to hold such room in our minds and our hearts, because the government, political leaders and religious…Sep 5, 2018Sep 5, 2018
Shannon FitzgeraldThe truth about millennials and employee benefitsMy team and I were in the middle of an internal brand overhaul and our non-millennial client said “Millennials don’t care about benefits…Jun 22, 2018Jun 22, 2018
