Shannon KeeganMy Journey to Thomson Reuters: The ‘Mountbatten’ ExperienceDepending on where you work, you might already be pretty familiar with the term ‘Mountbatten’ as an intern program — and if you haven’t…Jun 14, 2017Jun 14, 2017
Shannon KeeganEverything you always wanted to know about TV but were too afraid to askLyndsey Clay, CEO of Thinkbox and President of WACL came to OLIVER to deliver a fascinating talk on the role of TV in today’s advertising.Jan 7, 2016Jan 7, 2016
Shannon KeeganAd Space for ChangeA very brief post, but thought I’d just highlight two excellent examples of using ad space for good causes that appeared on the BBC today…Nov 30, 2015Nov 30, 2015
Shannon KeeganDiageo Tapping into CultureHow does Diageo utilise culture, both tapping into and leading cultural trends, and how should other brands approach it?Nov 17, 2015Nov 17, 2015
Shannon KeeganCouldn’t have put it better myselfUsing this excellent response to the Starbucks Christmas controversy as an excuse for my first premature Christmas post — seriously, guys…Nov 10, 2015Nov 10, 2015
Shannon KeeganBrands as PublishersThe importance and potential of content marketing for brands, discussing an OLIVER report and briefing on the topic.Nov 6, 2015Nov 6, 2015
Shannon KeeganMillennial Mums and Entertainment BrandsIn a recent strategy presentation I put together on LEGO, I began to consider the relationship Mums have with brands in general, and…Oct 7, 2015Oct 7, 2015
Shannon KeeganinPackagingBoost your PackagingUsing technology to make packaging more engaging and useful; looking at which brands are doing this so far, and what others could do.Aug 6, 2015Aug 6, 2015
Shannon KeeganDigital & food, together at lastA snapshot of various experiential activity incorporating food & drink this summer, and considering the growing role of social media in it.Aug 5, 2015Aug 5, 2015