A Re-branding Case Study: Warner Bros. Discovery merger 2022
A case study on a $43bn entertainment mega-merger.
On March 25, 2022, AT&T announced that it would issue a special dividend to shareholders. They can decide whether to own just AT&T, the soon-to-be Warner Bros. Discovery, or both, indicating a merger between these two companies.
“This is going to be the most exciting story in the sector for the next few years.” — Jessica Reif, research analyst at Bank of America
As a brand designer and a hardcore fan of WB movies, I found this redesign very intriguing. This article will do a detailed case study on the merger. We’re going to talk about the evolution of Warner Bros. logos, their rebranding strategy, and what it translates to in the language of business. Furthermore, we will discuss different aspects of the current design and understand what may lie ahead.
Happy Reading!
Logo Evolution: From 1923 to 2022
Warner Bros. Discovery now owns one of the largest libraries in the world, providing it with a crucial advantage in the streaming age’s hunt for subscribers. The merger will give it the scale to compete globally.
