7 Best Blogging Platforms With Email Marketing Integration

Susan M. Serrano
4 min readAug 22, 2024

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You’re looking for the best blogging platforms with email marketing integration to take your online presence to the next level. You’ve got seven top options to weigh: WordPress, which offers flexibility and customization through plugins like MailPoet and MailChimp; Blogger, with its seamless Google suite integration; Wix, which provides customizable email templates and automation; Squarespace, ideal for targeting specific niches; Weebly, which streamlines automated emails; Joomla, perfect for advanced segmentation; and Strikingly, great for crafting personalized newsletters. Each platform has its unique strengths, and by exploring further, you’ll find the perfect fit for your blogging needs.

WordPress for Email Marketing

You’ve likely heard of WordPress, the popular content management system that powers millions of websites worldwide.

You can leverage its flexibility to create a blog and integrate email marketing tools.

Plugins like MailPoet, MailChimp, and Constant Contact allow you to design and send newsletters, automate email sequences, and track subscriber engagement.

Blogger With Built-In Integration

Flexibility is the hallmark of Blogger, a free blogging platform that seamlessly integrates with Google’s suite of tools, including Gmail and Google Analytics.

You can use Blogger to create a blog and connect it with your Gmail account, allowing you to send newsletters and promotional emails to your subscribers. This built-in integration saves you time and effort.

Wix for Seamless Campaigns

You can use Wix to build your mailing list by creating a sign-up form on your website, which allows visitors to opt-in to receive newsletters and promotional emails.

Wix also provides a range of customizable email templates, making it easy to design visually appealing campaigns that align with your brand.

Build Your Mailing List

By leveraging Wix’s built-in email marketing tools, you can effortlessly create seamless campaigns that drive results, and it all starts with building a robust mailing list.

You can create opt-in forms, add subscribers, and segment your list to target specific groups.

Wix also allows you to set up automated email sequences and track performance metrics to refine your strategy.

Design Email Templates

With email marketing, presentation matters, and Wix’s email template designer helps you craft visually stunning campaigns that drive engagement.

You can choose from a variety of customizable templates, or start from scratch. Drag-and-drop elements, add your brand’s colors and fonts, and personalize your message to resonate with your audience.

Automate Campaign Schedules

Timing is everything in email marketing, and Wix’s automation feature guarantees your campaigns reach your audience at the perfect moment.

You can set up automatic email sequences, saving you time and effort.

Imagine:

  1. Birthday greetings sent exactly on your subscribers’ special days.
  2. Abandoned cart reminders triggered 24 hours after a potential customer leaves your site.
  3. Welcome emails dispatched instantly after someone signs up for your newsletter.
  4. Win-back campaigns launched when a subscriber becomes inactive.

Squarespace for Targeted Audiences

You can create targeted content with Squarespace by designing for specific niches, allowing you to connect with your audience on a deeper level.

The platform’s customizable templates let you tailor your blog’s look and feel to resonate with your unique audience.

With Squarespace, you can craft a visual identity that speaks directly to your readers’ interests and needs.

Design for Niches

Designing for niches is where Squarespace truly shines.

You can create a visually stunning blog that resonates with your target audience.

Imagine:

  1. A travel blog with a layout that resembles a vintage passport.
  2. A food blog with a template that looks like a recipe book.
  3. A fashion blog with a design that mimics a fashion magazine.
  4. A wellness blog with a calming atmosphere that evokes serenity.

Squarespace’s design flexibility helps you create a unique online presence that speaks to your niche.

Customizable Templates

With Squarespace’s customizable templates, your blog can effortlessly resonate with your target audience, thanks to the platform’s impressive array of layout options and style combinations.

You can choose from numerous templates, adjusting fonts, colors, and layouts to create a unique look that reflects your brand.

This flexibility guarantees your blog stands out and appeals to your target audience.

Weebly for Automated Emails

Weebly’s automated email feature takes the hassle out of sending repetitive emails, freeing up your time to focus on crafting compelling content.

With Weebly, you can:

  1. Set up welcome emails to greet new subscribers.
  2. Send abandoned cart reminders to encourage sales.
  3. Create birthday greetings to build customer relationships.
  4. Design promotional emails to drive traffic to your site.

Joomla for Advanced Segmentation

Now that you’ve streamlined your email workflow with automated emails, it’s time to take your email marketing strategy to the next level.

With advanced segmentation, Joomla’s robust features allow you to create targeted groups based on demographics, behavior, and preferences.

With Joomla, you can segment your audience with precision, ensuring your emails resonate with each group and drive better engagement.

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Strikingly for Personalized Newsletters

By harnessing the power of Strikingly, you can craft personalized newsletters that speak directly to your audience’s unique interests and needs.

This allows you to build stronger connections and increase engagement.

Imagine being able to:

  1. Tailor content to specific demographics or behaviors.
  2. Use dynamic fields to address subscribers by name.
  3. Insert conditional logic to show or hide content based on subscriber data.
  4. Add personalized CTAs to encourage specific actions.

Conclusion

You’ve explored the 7 best blogging platforms with email marketing integration. Each offers unique features to enhance your online presence and engage your audience. From WordPress’s flexibility to Strikingly’s personalized newsletters, there’s a platform to suit your needs. By choosing the right one, you’ll streamline your content creation and email marketing efforts, saving time and increasing your online impact.

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Susan M. Serrano

Brand builder, marketing maven, and fashionista. Crafting brand stories, one campaign at a time.