Just another Sharing Economy startup

It’s funny and mildly hysterical how the most difficult choice you have to make on some days is what theme to choose on Wordpress for your blog.

It’s not going to be the determinant of your startup’s success by any stretch of imagination but you are just unwilling to make any compromises with what is, by all practical or figurative means, your child.

It is common knowledge that having an idea for a startup is akin to being impregnated with hope for a certain future. So calling your startup a child is just an extension of that. (Although, extending that analogy to your co-founders may get a bit uncomfortable, unless the co-founders are life partners as well).

Right. ShareClub. If I were to describe it in three words, I would call it an ‘Airbnb for Gadgets’. In other words, it is intended to be a trusted community marketplace for people to list, discover, and rent awesome gadgets from other people.

To illustrate what sharing of gadgets can do for you, here’s a picture I took by the river Thames with a borrowed gadget.

The next time someone visits London on a shoestring budget, and wants to capture their memories in the most beautiful way possible, they should be able to rent a good camera from a local and click their way to glory.

Here’s a short film that I made using a borrowed video kit:

The idea is to empower people to do creative stuff or solve problems. I’m sure unleashing the latent value of gadgets that some people own will remove the handicap that a lot of other people have when it comes to achieving what they want to.

Drones, GoPros, musical kits, wearables, tablets, and what not. Gadgets are designed to empower human endeavours. But the imminent hurdle of cost hampers this purpose.

ShareClub aims to remove this hurdle, to begin with. It aims to make access to gadgets cheap and commitment-free.

Here’s to a new dawn in the sharing economy 🍻

I hope that this blog post, written on a damp, dull, windy, chilly Sunday whilst sitting on a nondescript couch by the uninsulated half-open window looking over suburban central London with an MTV unplugged playlist from the 90s playing in the background, is more than just a blip on the Sharing Economy radar.