Be a better storyteller in just 10 min

Let’s learn the 8 building blocks that make a great story by dissecting this popular medium post

Ethos

Its all about your qualifications to talk on a subject. This helps build trust with your readers.

The writer for this article is Shytoshi who is the Project Lead of Shiba Inu. He launched many great products thus gaining trust of the community.

Here is another example of Ethos where the writer is trying to establish his authority on the problem before he speaks

Allusion

Its about making referring to something your audience can agree upon. Examples includes references from greek mythology or Bible. Another example is ‘product x failed because of marketing’

The written reference to a quote from ‘The Art of War’ which is an allusion

Pathos

Its about addressing your customer problems or appealing to their feelings(Fear, Happiness etc…)

Here writer is answering a problem and addressing his audience emotions which is FUD (Fear uncertainty Doubt)

Another example

Another example

Lagos

Lagos is all about strong reasoning and credible evidence to support your statement or problem

Here the author is referring to real data as an example

Here is another example

Anaphora

Its about repeating words to add artistic effects and keep your audience engaged. Example include ‘ I like to talk about 3 critical things’ or ‘Here are the 3 critical things you need to know’. This can help build sense of momentum with your audience

Anticipation

Illusions or Illustration

Something like an image your audience can remember next time they emotions are high/low with similar FUD

Being in the present

Make your story in the present.

This is all you need to know to be a good storyteller. Hope you enjoyed this post.