Great Article Maksim Izmaylov, but the article is targeting only the booking process. Good chunk of an OTA’s value and revenue comes from post-booking processes. Meanwhile Airlines are also competing for these extra convenience fees but are having hard time to provide optimized routes due to limits in integration with other Airlines.
How can Airlines be convinced that, Distributed marketplace will benefit them better than competing with each other and GDS for acquiring their own users?
If you would own an airline carrier yourself, why would you want to integrate with this marketplace?