Looking for an easier way to keep track of your review management strategy? The answer lies in automation.

We’re not talking about the robotic, templated answers that leave customers feeling even more frustrated than they were before submitting a review. Today’s automation tools have the potential to free up your support team’s time while helping you continue to build great relationships with your users.

“After working closely with AppFollow to implement automation strategies, our average response time has improved by 30% for iOS and by 35% for Android.” — Dina Borysevich, Customer Support Manager at Flo.

Benefits of automation

These days, customers expect…

It’s that time of the year again! Time for us to show the world (our world is you, our users) what we’ve been working on for the last 12 months.

We completely revamped AppFollow turning it into a single hub for everyone who is involved in running mobile apps. Now, product, marketing, support, and analytics teams can finally use the same tool to reach their goals. And this tool is AppFollow. More than 30 new features, a completely new website, and a freshened-up private area — that’s what expects you in AppFollow 6.0.

Buckle your seatbelts, we are going to take you for a ride around our features.

We launched today on Product Hunt and your support would mean the world to us! …

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, with average annual revenue of 2 billion dollars. What’s the secret of such success, and which marketing activities lead to the company’s welfare? Mobile analytics company Apptica has dived into the topic and unveiled a few simple strategies to succeed in the mobile field.

The Swedish company, currently based in Malta, King was one of the first publishers to succeed in casual mobile games. Today, King owns more than 20 titles on the App Store and Google Play, including the Candy Crash Saga hit. This match-three mobile game was released in 2012 and became the main revenue stream for the publisher. The game also conducted to the widespread of match-three genre and saw countless replications. …

Challenge

The Customer Support team strives to address each and every customer’s feedback. But with this significant amount of user feedback, they used to spend their time on repetitive replies to typical reviews, including “Thank you” notes, or common reviews about ads. App Store Connect and Google Play Console couldn’t provide BitMango with the right tools to organize reviews and so react swiftly to the ones that matter most. To improve their support efficiency, BitMango turned to AppFollow and its support solution, Auto-replies.

Solution

AppFollow Auto-replies were intended to free up the team from replying to the majority of positive reviews and…

You probably don’t have the luxury of weeks to find such an insight. However, when the app has thousands of reviews, valuable feedback can be buried amongst spam or a bunch of 5-star ‘thank yous’. Is there a way to eliminate the noise and false positives which also brings to the surface the precious insights that can qualitatively improve your product?

At AppFollow, we automated customer feedback analysis, and now the search for insights and hidden issues has become easier than ever before. We’re delighted to introduce Semantic Analysis 2.0, the tool for sentiment analysis across app stores. …

Being the front-runner in the mobile app business, we aim to provide our users with the best tools and the most reliable data. We have recently reinvented our Keywords & ASO tool, and added a lot of new features and metrics that you will find very useful in outranking your competitors.

The brand new Keywords & ASO tool opens up new opportunities for keyword research and optimization. In this post, we are going to give you a brief overview of the changes and dig deeper into the new metrics.

Product fit is stage zero of the app strategy as it influences the whole journey you are going to take with your app. At our recent Mobile Growth Online Meetup, Vera Rabkina, Product Manager at AppFollow, talked about the ways to find product fit and build an app that users actually need.

This blog post covers what product fit in mobile app business is, discusses where the product stands in the business strategy, and provides insights on discovery methods, including app reviews study, gap search, and user interview. Don’t forget to check out the full video at the end of the blog post — it contains a lot of additional information on the topic.

What is product fit in mobile

Product/Market fit is a degree to which a product satisfies the market demand.

In the early stage of my career as a product manager, I thought that it was me to define what a product does and what…

Last week Apple updated its guidelines, restricting developers from using custom in-app requests. Now, when asking to rate or review their apps developers must only use the official API. Back in 2017, when the official in-app rating UI was first added to iOS 10.3, the company stated that they would disallow custom review prompts. It seems that Apple has finally decided to remove them completely.

So, how might this affect your app’s average rating?

More genuine app ratings

Previously, developers used a custom rating prompt before Apple’s in-app request. A custom popup with cute graphics asked a user if they liked the app or game, and if they tapped yes, it led them to the store. If not, the popup would show them a feedback form meaning that these reviews would never appear in the store.