Looking to keep track of app ratings & reviews, automate responding to user reviews, enhance the conversion to install rate, and adjust ASO? With AppFollow, you will be able to keep up-to-date with the trends for your own apps as well as get a bird’ eye view of your competition. …

When the number of app reviews grows, your team’s workload grows too. While these are exciting times for your app — usually triggered by a growing customer base, or an overhaul of your app’s design — it’s easy for support teams to get overwhelmed. And when faced with a wave of repetitive reviews, it’s even easier to lose sight of the more critical ones. Whether it’s about serious bugs or important feature requests, ignoring these can make users churn and damage your bottom line.

It’s that time of the year again! Time for us to show the world (our world is you, our users) what we’ve been working on for the last 12 months. We completely revamped AppFollow turning it into a single hub for everyone who is involved in running mobile apps. Now, product, marketing, support, and analytics teams can finally use the same tool to reach their goals. And this tool is AppFollow. …

According to statistics, King is one of the highest-earning mobile games’ publishers in the world, with average annual revenue of 2 billion dollars. What’s the secret of such success, and which marketing activities lead to the company’s welfare? Mobile analytics company Apptica has dived into the topic and unveiled a few simple strategies to succeed in the mobile field. The Swedish company, currently based in Malta, King was one of the first publishers to succeed in casual mobile games. Today, King owns more than 20 titles on the App Store and Google Play, including the Candy Crash Saga hit. This match-three mobile game was released in 2012 and became…

BitMango is one of the largest global mobile puzzle game publishers. It has grown from 40 million downloads in 2015 to 420 million at the end of 2017, and is now getting about 6 million monthly downloads. Supporting over 100 apps in the App Store and Google Play Store, BitMango gets up to 400 reviews daily. — Challenge The Customer Support team strives to address each and every customer’s feedback. But with this significant amount of user feedback, they used to spend their time on repetitive replies to typical reviews, including “Thank you” notes, or common reviews about ads. App Store Connect and Google Play Console couldn’t provide…

How can you create a product that your customers will be thrilled about? You might be spending days or weeks analyzing their feedback until one insight transforms your product completely. — You probably don’t have the luxury of weeks to find such an insight. However, when the app has thousands of reviews, valuable feedback can be buried amongst spam or a bunch of 5-star ‘thank yous’. …

Being the front-runner in the mobile app business, we aim to provide our users with the best tools and the most reliable data. We have recently reinvented our Keywords & ASO tool, and added a lot of new features and metrics that you will find very useful in outranking your competitors. The brand new Keywords & ASO tool opens up new opportunities for keyword research and optimization. In this post, we are going to give you a brief overview of the changes and dig deeper into the new metrics.

Product fit is stage zero of the app strategy as it influences the whole journey you are going to take with your app. At our recent Mobile Growth Online Meetup, Vera Rabkina, Product Manager at AppFollow, talked about the ways to find product fit and build an app that users actually need. This blog post covers what product fit in mobile app business is, discusses where the product stands in the business strategy, and provides insights on discovery methods, including app reviews study, gap search, and user interview. …

Last week Apple updated its guidelines, restricting developers from using custom in-app requests. Now, when asking to rate or review their apps developers must only use the official API. Back in 2017, when the official in-app rating UI was first added to iOS 10.3, the company stated that they would disallow custom review prompts. It seems that Apple has finally decided to remove them completely. So, how might this affect your app’s average rating?