If you don’t care about the artists you listen to, then you don’t care. No one can make you care. If you want to listen to a local band that moved you to tears with a beautiful song last week and are perfectly comfortable with Justin Bieber getting the money instead even though you don’t listen to Justin Bieber at all, then this protest isn’t for you. This doesn’t affect you, or at least not in any way you care about, and you can ignore it.
But a lot of people do care. This article is for those people. It’s right there in the third paragraph: “If you love music and want your money to go to the artists that you listen to, consider this simple hack.”
As for the artists refusing like Taylor Swift to participate, you might have noticed that Swift herself commented that most artists don’t have that luxury.