Book Marketing Made Easy

Writing a book is only the beginning

Writing a book is only the beginning. Once the final file is sent off to the printers, the real work begins.

The truth is, unless your name is Stephen King or Robert Kiyosaki, your book is unlikely to fly off the shelf. At least, not without some effort on your part. The good news is, that marketing your book is just like marketing your business, and you’re a whiz at that, so this will be easy for you.

First stop: Facebook. Your book deserves its own Facebook page. You can (and should) share excerpts, reviews, interviews you’ve done, and even other books you love. A Facebook page will also give you the opportunity to build a custom audience of fans for ad targeting.

Instagram is another social site worth exploring. Create a hashtag just for your book, and share quotes and other graphics with your fans and followers. And don’t neglect Twitter, or X where building a targeted following is fast and easy, and LinkedIn, where serious business owners mingle and get to know one another.

Blog About It

If you haven’t already, now is the time to start shouting about your book on your blog and to your email list. Fans will love to hear: