How to write the Perfect Newsletter for Actual Readers
Many brands take to introducing newsletters to their subscribers in way to get more traffic or spread brand awareness. Newsletter writing however, is an art that not many brands have a good hold of. Keeping your readers consistently engaged is tough and god forbid they ever click that fatal “unsubscribe” option you were forced to throw in.
So here are a few things to keep in mind that can help you write your next (or first) newsletter and keeps ’em coming back for more!
1. Remember the Basics
Covers, catchy headers, structure, visuals, format and placement — the absolute basics of writing newsletter writing. Often people tend to focus on new concepts, trends and marketing gimmicks and forget about the absolute base of any good newsletter! This by no means indicates that trying to create something new or experiment is a bad thing. It just means that there are a few (albeit generalized) concepts that serve as a foundation for a beautiful bigger picture.
2. Know who you are Writing for
Who are your subscribers? Who are you hoping will subscribe? What do they want to see? And what way can you express it best? These are all questions you ought to be asking yourself when you take on newsletter writing. Every brand has a target demographic, so do some research and figure out what yours wants to see.
3. Go easy on the Advertisements
This all comes down to the kind of content you intend on including in your newsletter. Don’t eliminate advertisements, of course; just know that it’s not the content they’re subscribing for. What is in fact going to keep them coming back for more is value you provide in other forms of content. Know what you want to say isn’t necessarily what they want to hear. However, the way to get them to listen is by giving them what they want in the first place and subtly fitting in your ideas into the mix.
4. Be clear on your Goals
More traffic, sales, subscribers — what is it? Short term and long term plans go a long way in defining the style of your content. Short term goals would reflect in a single newsletter, but long term goals reflect in a year’s worth of newsletters as a whole. Be consistent in your message — whatever it happens to be.
5. Don’t forget to fact check
I dare make the generalization that most of you do not want to pinned down as unreliable sources. Ensure that while you’re consistently publishing those newsletters, that you are also consistently checking your content for reliability. When making statements and expressing ideas, ensure that your information is regularly scanned for any trace of unreliability and of course — plagiarism.
6. Stay Updated on Feedback
Some of your subscribers may offer you advice, write you reviews or just make silly comments. While it’s important to ignore the kind of stuff that makes you lose brain cells — keep an eye out for the occasional helpful suggestion!
Author: Karishma D’mello