Digital Marketing Strategy for Real Estate Business

Are you looking for best Digital Marketing Strategy for Real Estate Business?

Digital Marketing has changed radically or fundamentally real estate industry in a significant way. The industry of real estate in India has matured enough where buyers are doing extensive research online before actually making their final purchase. The buyers in the market are searching for the brokers, dealers projects and sellers online, which make the digital marketing even more lucrative for real estate industry.

What is Digital Marketing?

Digital Marketing is an umbrella term for the marketing products or services using digital technologies to reach and convert leads into customers and retain them.

The objective of Digital Marketing is to create brand awareness, increase traffic and sales to the real estate website by different marketing channels such as SEO, Social Media, and Email Marketing, Paid advertisements and Press releases and Blogging etc.

§ Reaching the right audience

§ To engage with your audience

§ To motivate your audience to take action

§ Efficient budget spending on your campaigns

§ Return on investment (ROI)

The Indian real estate has come a long way from marketing through print advertisements, signboards. The increase in digital marketing spends of the corporate goes to show how well they have received it. There are more avenues in digital marketing to engage the customers.

Digital Marketing Overview

Brand building, website traffic, and lead generation through these marketing channels:

Ø Search Engine Optimization (SEO)

Ø Paid Advertising (PPC)

Ø Social Media Marketing

Ø Online Reputation Management

Ø Blogging and Content Marketing

Ø Email Marketing

Ø Digital Marketing Measurement

How can Digital Marketing help your Real Estate Business?

-It makes your real estate business to visible on search engines.

-Improve your social media visibility

Why Real estate needs Digital Marketing?

One of the most important factors that make digital marketing popular in the modern real estate industry is its right reach at affordable prices. In Real estate digital marketing is applied in order to maximize the leverage of reaching out to the target users through various channels such as:


-PPC or Pay-Per-Click

-Social Media

-SEO or Search Engine Optimisation

-Email Marketing

As per Digital Marketing Activities, there has been a phenomenal increase in the number of leads (at least 300%) from marketing real estate online via digital marketing platform. Buyers get interested in with personal buying experience when it comes to high mandatory value products, digital marketing makes the real estate or developers in India create a huge impact on the buyers.

This is a true process of selling real estate business, where all the marketing activities are directed toward generating leads direct into the conversions.

Strategy of Digital Marketing in Real Estate Industry

Since digital marketing plays an important role in today’s marketing world and it has become an inseparable part of any industry or business.

Real estate explores the digital marketing platform in order to optimize their performance via design and development services in terms of generating leads and conversions. There are 3 Real Estate Digital Marketing Strategies that drive results for your business for your consideration:

Searching and incorporate software that streamlines into marketing

Almost 90% of the agent’s time is spent prospecting meeting with clients, showing listings, sending an email and working the phones. Therefore, putting the most of the time in digital marketing is more essential.

Write content for website

Planning and creating posts and pages takes longer time. This is a crucial aspect of your real agent and marketing plan. However, once you realize which type of content your audiences like, it will easier to do it.

Only through quality content, you have the opportunity to convenience anyone who is visiting your website that they have arrived at the real estate website that will exceed all of their expectations of what they can hope to experience while purchasing/renting private property or commercial.

Make the most of the website

Your website is your marketing universe and without that, your marketing activities will not make much of a difference in establishing yourself as the “agent” in the market.

Digital Marketing for Real Estate: Statistics

Here are some statistics to let you know how digital marketing in influencing Real Estate Industry.

1) 80% of all home buyers are searching online

Buyers are looking online for their future homes and they want to know every possible detail about the home before they actually see it.

2) 83% of home buyers see pictures of the property online

Buyers are spending more of the time online doing research and wish to see or take a virtual tour of the homes.

3) 49% of the leads come via referrals

There is so much to gain from referrals and former clients who send their friends to you.

4) 91% of realtors used social media

Social media is a free marketing tool for realtors is utilized by most of the agents and companies.

5) 33% buyers buying for the first time are researching online

It is recommended that once you get settled into creating and optimized online presence.

Why choose us?

Our company is a team of 25+ SEO experts having an intensive experience of all kind of businesses. Having worked for several real estate websites worldwide and making them achieve the best ROI, has made Best search engine optimization Company for Real Estate Agencies. We are situated in Chandigarh, Punjab. We provide our services in various location of India.

***Feel free to contact us, we would be happy to assist you!!