How Fenty Beauty changed the game
The global cosmetics industry is worth about 532 billion dollars as of 2017 and has proven to be recession-proof. With new trends like highlighting, contouring, extreme skincare regimen or things like the craze of glass-like skin started by the South Korean skincare industry , the cosmetic industry is getting bigger and bigger day by day with several people trying to profit off this trend by launching makeup and skincare lines. Although many brands launched by celebrities in Hollywood or the US are accused of just slapping their names on products without having a genuine interest in makeup and skincare , Fenty Beauty launched in 2017 by Robyn Rihanna Fenty, a pop singer, actress and fashion icon originally from Barbados, changed the beauty industry irreversibly.
For many years people believed that cosmetic brands failed extremely dark or pale people as they didn't provide a big enough all-inclusive shade range. Due to this several people couldn't find a shade light enough or dark enough for them. When Fenty launched in 2017 they addressed and changed this problem forever. They came out with a staggering 40 foundation shades ranging from very very light to very very dark, along with their campaign having people of all colours and ethnicities. It was named as one of the best inventions by the Time magazine along with setting a tone for how brands should be. Later, they added 10 more shades to their foundation line along with launching 50 SHADES in concealers and 8 shades in setting powders along with launching lipstick which will complement all kinds of skin tones and undertone. As of 2018 their sales were around a whopping 578 million dollars, along with setting other records like Rihanna becoming the youngest women and person of colour to launch a company with Louis Vuitton as well as setting the rone for how complexion products should be. Rihanna also launched a lingerie line called SAVAGEXFENTY that again is extremely inclusive as they provide lingerie for very thin as well as curvy people and has been a big success as well.
The photos and videos that were posted for this camping on social media gained millions of likes and views and has gained alot of respect and love for Rihanna as she didn't just slap her name on something to make easy money. This was inclusive, innovative, well thought-out of and in many ways is more successful that brands launched by other celebrities like Kylie Cosmetics and Kylie Skin by reality TV star Kylie Jenner or KKW Beauty by Kim Kardashian. As of now, this brand is available in India but the prices are very steep but with the recent announcemebt made by RiRi ( as she is lovingly called by her fans ) launched in South Korea and Hong Kong so who knows as it might be accessible in India as well !
