“Are you Working with Soft Traffic? Or Hard Traffic?”

Soft traffic is friends, family, innercircle, circle of influence, people who refer you… even tennis partners, people at the pub etc. These people will support you..as a matter of course…. to help you get your ideas, dreams & goals off the ground. You don’t have to worry about this traffic…as they are just there anyway….and they will…they do…they just support you.

Hard traffic is people you don’t know…who haven’t met you yet…and have yet to fall in love with you…your ideas, your bolts, your stuff, your dreams & goals. To get a 6 & 7 figure idea off the ground….. It is the hard traffic you have to work out…..and it is harder said than done….I mean how do you find new & great traffic…and get them to buy your stuff?

Here is some ideas on how to actually get new hard traffic:

(1) Have a traffic funnel in place…for hard traffic to find you in the first place. Not having this…is pretty much the reason most businesses are stuck with the problem of not having enough customers

(2) Have the final resting spot of this traffic….reach out to the hearts & minds of others….to allay their fears….and to convey 1 single message about your stuff, your bolts, your ideas.

(3) Have one conversion event in mind for that traffic once they get there… and make sure you acheive that

If you sort this stuff out….then you increase your chances of getting more sales & customers come in new into your Business.